Increase demand with these marketing ideas for small businesses.
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Tiered of everyone telling you to "make a Facebook page', 'upload your pictures to Instagram' or 'upload cat videos to youtube?’… That’ll grow your business right!?
Sigh… It is crazy! It seems like every man and his dog has the next big marketing idea!
Today I share a refreshingly bare bones approach to tacking your next marketing move.
These are my favourite three marketing strategies… I guess you could call them marketing philosophies.
These are the unchangeable, underlying approaches to marketing which can be applied to any new communication tool.
Whether Facebook, LinkedIn, youtube, good old fashion mail out campaigns or on the beat knocking on doors. These philosophies are how you can find prospects and move them to become buyers.
So enjoy my top 3 marketing ideas for small businesses. Let me know your thoughts in the comments below.
Direct Response Marketing:
This is my favourite and is our specialty at mills motion. This when you present your ideal customer with a compelling message, an irresistible offer and a reason to ‘buy now’.
While studying marketing at university I discovered most marketers were never taught how to measure the success of their campaigns.
They’d teach students to create big marketing plans with in-depth market analysis and huge budgets… And as long as the marketing budget was spent then the campaign was a success…
That is corporate marketing. And it is the approach way too many agencies are making. Thats why they love to focus on vanity metrics. Likes, views, subscribers… But never buyers. Thats why I couldn’t stand this side of marketing!
It was a breading ground for incompetence and money wasting! Most corporate campaigns underlying philosophy is spray and pray. Throw around money and hope that it brings a return…
This is where direct response marketing is different!
It is a NO B.S. approach to marketing… Where every cent is measured against every cent that is made. If the campaign isn’t bringing serious positive ROI, then everyone would know about it!
The moment a campaign goes out you get direct feed back on the success of the campaign.
For example you could send out 1000 letters with a two week deadline on the offer. Two weeks later you could measure the exact number of sales the campaign produced.
This can be applied to any new social platforms.
Thats exactly what I am doing here on youtube. But it is a different mind set to most ‘social media’ marketers. My goal is to help my audience… not to ‘get in there way’ with cat pictures.
I create content that helps you to solve your problems, show that I am competent and provide a way to stay in touch for when you need my services in the future.
Hit the pavement…
This ain’t sexy… but it works. And can be refreshing for everyone involved. We often over complicate marketing.
Sometimes all we have to do is talk to each other. Here what they other person really wants and come up with a way to help them.
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