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Introducing the new iPad Pro — Apple
 
02:58
iPad Pro is all new, all screen, and all powerful. Now with an edge-to-edge Liquid Retina display, Face ID, and an A12X Bionic chip, and introducing the new Apple Pencil and Smart Keyboard Folio. It’s like a computer, unlike any computer. Learn more at https://apple.co/2P9Wfuw
Views: 7291521 Apple
Apple – Accessibility – Sady
 
01:43
We believe that technology should be accessible to everyone — including Sady Paulson, who uses Switch Control on a Mac to share her thoughts on doing what you love. Learn more about our products and built-in accessibility features at http://www.apple.com/accessibility
Views: 1109940 Apple
Apple - Making the all-new Mac Pro
 
02:03
The Mac Pro is a computer unlike any we have ever created. To build it, we pioneered new processes, innovated manufacturing techniques, and essentially rethought how to make a computer. This is the story of how it all comes together.
Views: 4155244 Apple
Apple Store, Brussels—The Creativity Continues…
 
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Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city’s most imaginative comic artists. Hear them speak about their work and the city that inspired it. http://apple.co/1i1S4ew
Views: 268935 Apple
Liam – An Innovation Story
 
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True innovation means considering what happens to a product at every stage of its life cycle. Liam disassembles your iPhone when it’s no longer functioning, so the materials inside can live on. http://apple.co/1SdvFbJ
Views: 4169911 Apple
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3189612 Apple
iBooks – A Game of Thrones: Enhanced Edition – The Life of the Imagination – Apple
 
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The enhanced editions of George R. R. Martin’s epic series are available exclusively on iBooks. Learn more: apple.co/gameofthrones
Views: 249414 Apple
iPad — Homework (Full Version) — Apple
 
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Introducing the new iPad, now with support for Apple Pencil. The perfect computer for learning looks nothing like a computer. Learn more: https://apple.co/2pLgdvY Homework! Oh, Homework! Poem by Jack Prelutsky
Views: 3515114 Apple
Apple Store, West Lake - About the Artist
 
02:01
To celebrate the opening of our first store in Hangzhou, we partnered with artist Wang Dongling. Get a behind-the-scenes look at his process and the artwork he created for Apple Store, West Lake.
Views: 337349 Apple
Apple Music — Kygo: Stole the Show Trailer — Apple
 
01:33
Kygo: Stole the Show chronicles Kygo’s journey from the early stages of his career to his mega performance at the Barclays Center in Brooklyn, NY in January 2016. The documentary will be available exclusively via Apple Music starting on July 26. The film offers fans a chance to see an intimate and unfiltered side of Kygo and his team as they prepare for an unprecedented moment in Kygo’s career. The documentary features cameos from a few of Kygo’s closest friends and collaborators including Steve Aoki, Lyor Cohen, Julia Michaels, Pete Tong, Martin Garrix, Parson James, and more. With an upcoming sophomore studio album due for release later this year, Stole the Show offers riveting insight into the artist's origin, creative process, and aspirations, along with never-before-seen behind the scenes footage, showcasing who Kygo is both on and off the stage.
Views: 236825 Apple
Shot on iPhone XS — Experiments in 4K, Slo-mo, and Time-lapse — Apple
 
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A first look at stunning video shot on the new iPhone XS - the highest quality video of any smartphone. Water, fire, metal and light were used to create these mesmerizing scenes using 4K, Slo-mo, and Time-lapse. #ShotoniPhone by Donghoon J. and Sean S. Experiments @apple Instagram #ShotoniPhone https://apple.co/2Mo2S6b
Views: 1638146 Apple
Introducing Apple Watch Series 4 — Apple
 
03:03
The largest Apple Watch display yet. A new electrical heart sensor. A Digital Crown with haptic feedback. New workouts. Advanced running features. And enhanced cellular connectivity. Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy, and connected. Learn more at https://apple.co/2NAP4d3
Views: 4734564 Apple
Designed for Shane R. — Apple
 
02:22
Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Learn more about Made for iPhone hearing aids: http://apple.co/2pHAl0O Check out Essential Elements on the App Store: http://apple.co/2rbs0mW
Views: 80867 Apple
Apple’s big news in 108 seconds — Apple
 
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Here’s all the big news from Apple’s big event in less than two minutes. Introducing iPhone XS and iPhone XS Max, the largest display ever on an iPhone. Say a big hello to iPhone XR, with the all-new Liquid Retina display. Then take a look at the completely redesigned Apple Watch Series 4. With the biggest Apple Watch display yet, and a new electrical heart sensor. Learn more at https://apple.co/2x4QJOB Song: “Loyal” by ODESZA https://apple.co/2x78Cvj
Views: 24912053 Apple
iMac Pro — Buck Behind the Scenes — Apple
 
01:28
Apple invited Buck and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2InUKBV
Views: 136190 Apple
iMac Pro — Esteban Diácono Behind the Scenes — Apple
 
01:55
Apple invited Esteban Diácono and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2p8eG3y
Views: 119598 Apple
Introducing the new MacBook Air — Apple
 
02:29
The new MacBook Air brings many of our most advanced technologies to this iconic design for the first time — including a brilliant Retina display, Touch ID, a powerful eighth-generation Intel Core i5 processor, the latest-generation butterfly keyboard, and the Apple T2 Security Chip. And with an enclosure made with 100% recycled aluminum, it’s the greenest Mac ever. Learn more at https://apple.co/2OhVx9f
Views: 4909027 Apple
iMac Pro — Erin Sarofsky Behind the Scenes — Apple
 
01:52
Apple invited Erin Sarofsky and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2IqknSf
Views: 140553 Apple
ResearchKit — Empowering doctors, researchers, and now you
 
03:28
An open source software framework, ResearchKit is helping medical researchers and doctors produce insights and discoveries at a pace and scale never seen before. See how this success has inspired new ways to understand and manage our own medical conditions. http://apple.co/1pvN6um
Views: 315543 Apple
Designed for Todd S. — Apple
 
01:48
Todd is the CEO of a technology consulting company and a prominent member of the quadriplegic community. With Siri, Switch Control, and the Home app, he can open his front door, adjust the lights in his house, and queue up a party playlist. Learn more about Siri: http://apple.co/2qeYtZu Learn more about HomeKit enabled products: http://apple.co/2pHU1BN Check out the Schlage Sense Smart Deadbolt: http://apple.co/2qeR1hh
Views: 95682 Apple
iPhone 7 – Design
 
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To design iPhone 7, we reexamined and refined every element. Achieving its beautiful, high-gloss black finish even required a new process.
Views: 6130680 Apple
MacBook Pro — Reveal
 
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25 years of innovation have led to this. The new MacBook Pro, featuring the revolutionary Touch Bar. Song: "The Little Things (feat. Angela McCluskey)" by Big Gigantic http://itun.es/us/OsO6db
Views: 3319730 Apple
The all-new Apple Music.
 
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The best way to experience all the music you love—even offline. Over 40 million songs. Thousands of handpicked playlists. Exclusive music and video premieres. Join now, cancel anytime. Featuring James Corden. http://itunes.apple.com/subscribe?app=music
Views: 4272159 Apple
Apple Music – Drake vs. Bench Press
 
01:01
Distractingly good. Apple Music. Join now, cancel anytime: http://apple.co/AMSubscribe
Views: 5241982 Apple
iPhone - Guided Tour: Apple Pay
 
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See how easy it is to set up Apple Pay and make quick, secure and private payments from your iPhone. Learn more about Apple Pay: http://www.apple.com/apple-pay/
Views: 1839529 Apple
September Keynote 2018 — Opening Film — Apple
 
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Only one thing stands between a lost case and the Keynote – Apple Park. Will it get there in time? Learn more at https://apple.co/2CNz2sb Song: "Mission: Accomplished” by Lorne Balfe https://apple.co/2MrxXWF
Views: 2570985 Apple
Apple Music — Asahd vs. Khaled: The Negotiation — Apple
 
01:31
Apple Music: Millions of songs. Zero ads. No commitment. http://apple.co/SUBSCRIBE Listen to 'No Brainer’ now on Apple Music: http://apple.co/No-Brainer
Views: 611758 Apple
Apple – Designed by Apple in California
 
02:36
Designed by Apple in California chronicles 20 years of Apple design through 450 photographs of our products and the processes used to make them. A visual history spanning iMac to Apple Pencil, this hardcover volume is both a testament and a tribute to the meticulous processes of design, engineering, and manufacturing that are singularly Apple. Available in two sizes, only at Apple: http://www.apple.com/designed-by-apple/
Views: 2131338 Apple
Apple — Diversity — Inclusion inspires innovation
 
01:17
At Apple, we believe inclusion and diversity of experience and ideas drive creativity. As a company, we are committed to the advancement of equality and human rights. Narrated by Denise Young-Smith, Vice President of Inclusion and Diversity.
Views: 554405 Apple
Behind the Mac — Make Something Wonderful — Apple
 
01:09
Behind the Mac, people with passion are changing the world for the better. #BehindTheMac Learn more at https://apple.co/2AztWwl Song: “Shy” by Hauschka https://apple.co/2AC6pen
Views: 270226 Apple
Apple Store, Jiefangbei - About the Artists
 
01:47
Just as the Yangtze and Jialing Rivers come together in Chongqing, we brought together Chongqing-born painter Yangyang Pan and award-winning photographer Navid Baraty to celebrate the opening of the new Apple Store, Jiefangbei. See how their work was inspired by the city itself.
Views: 307790 Apple
iBooks – A Clash of Kings: Enhanced Edition – Hard Choices – Apple
 
00:31
Explore the ultimate edition of Book 2 in George R. R. Martin’s epic fantasy that began with A Game of Thrones. Only on iBooks. Learn more: apple.co/gameofthrones
Views: 130476 Apple
iMac Pro — Buck Artist Film — Apple
 
00:57
Apple invited Buck and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2p8XhYD
Views: 271960 Apple
The new MacBook - Design
 
04:27
To create the new MacBook, every fundamental element of the notebook had to be completely reimagined. With an all-new keyboard, ultrathin 12-inch Retina display, force-sensing trackpad, and revolutionary new battery technology, this is more than just a new notebook. It’s the future of the notebook. http://apple.co/macbook
Views: 4652216 Apple
Earth Day 2017 — Can a building breathe? — Apple
 
00:57
Apple Park uses outside air to cool the building naturally, reducing the campus’ cooling load by 35 percent a year. Apple’s VP of Real Estate, Dan Whisenhunt, breaks down why this is well…cool. Earth Day 2017: https://apple.co/ed17
Views: 212043 Apple
Designed for Patrick L. — Apple (with Audio Descriptions)
 
01:46
View this film without audio descriptions here: http://apple.co/2qORwBy Patrick is a DJ and producer with a passion for music and excellent food. With VoiceOver, he has the freedom to express himself in his home studio with Logic Pro X and in the kitchen with TapTapSee. Learn more about VoiceOver: http://apple.co/2pHHA8T Check out Logic Pro X on the App Store: http://apple.co/2qbrLuh Check out TapTapSee on the App Store: http://apple.co/2qct5wE
Views: 30142 Apple
iMac Pro — Luigi Honorat Behind the Scenes — Apple
 
01:30
Apple invited Luigi Honorat and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2IpJe8Q
Views: 96234 Apple
Today at Apple — Apple
 
01:08
Introducing Today at Apple—inspiring and educational free sessions happening every day at Apple. See what’s going on near you: https://www.apple.com/today
Views: 663844 Apple
Apple – Health App – Everything’s Connected
 
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Small steps become healthy habits when you see how they connect.
Views: 417770 Apple
HomePod — Welcome Home by Spike Jonze — Apple
 
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HomePod. The new sound of home. Directed by Spike Jonze. Starring FKA twigs. Order now at https://apple.co/2D2kyzw Song: ’Til It’s Over’ by Anderson .Paak Only on Apple Music: https://apple.co/2tjWSXQ
Views: 15813106 Apple
West Lake, China - Apple Store Opening
 
02:01
We’re proud to share the opening day celebration at our beautiful new store in West Lake, Hangzhou, China.
Views: 1314343 Apple
Designed for Shane R. — Apple  (with Audio Descriptions)
 
02:22
View this film without audio descriptions here: http://apple.co/2pBA72z Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Learn more about Made for iPhone hearing aids: http://apple.co/2pHAl0O Check out Essential Elements on the App Store: http://apple.co/2rbs0mW
Views: 38075 Apple
Apple — Inclusion & Diversity — Open
 
02:04
At Apple, “open” isn’t just a word. It’s our culture. One that embraces faiths, disabilities, races, ages, ideologies, personalities, and differences. Because humanity isn’t singular. It’s plural. Learn more: https://www.apple.com/diversity/ Song: “Kangaru” by Jóhann Jóhannsson http://apple.co/2hUnQwV
Views: 847450 Apple
WWDC 2018 — The Developer Migration — Apple
 
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One of the world’s most extraordinary species makes its annual journey to the great plains of WWDC.
Views: 725708 Apple
Guided Tour — iPhone XS and iPhone XR — Apple
 
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See how easy and fun it is to use iPhone XS, iPhone XS Max, and iPhone XR. Find out about features like Face ID, Depth Control, Memoji and more. Learn more at https://apple.co/2O447Mq 00:32 Getting Around 01:35 Face ID 03:03 Depth Control 04:37 Other Cool Things
Views: 4363147 Apple
WWDC 2018 — Source Code — Apple
 
04:06
Developers create change that can inspire the world. But what inspires developers?
Views: 291616 Apple
iPhone X — Animoji: Amigos — Apple
 
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Animoji on iPhone X (feat. Migos) Learn more at https://apple.co/2Bvqr7r Song: “Stir Fry” by Migos: https://apple.co/2rF5MOF
Views: 7954954 Apple
Mac mini — The Arrival — Apple
 
01:03
The all-new Mac mini is re-engineered in no small way. With new eighth-generation 6-core and quad-core processors, faster 2666MHz DDR4 memory, lightning-quick all-flash storage with up to a 2TB SSD, four Thunderbolt 3 (USB-C) ports, HDMI 2.0, and available 10Gb Ethernet, this is the most powerful and versatile Mac mini yet. Learn more at https://apple.co/2StkaTw Song: "MOUNT" by The Blaze https://apple.co/2zgjw2Q
Views: 1066409 Apple
Apple Pay — How to send and receive money on iPhone — Apple
 
01:11
Now you can easily send and receive money with Apple Pay right in Messages. Just select who you want to pay, the amount, then approve. The money arrives instantly and securely in the Wallet app. Learn how Apple Pay makes going cashless effortless at http://apple.com/apple-pay.
Views: 421549 Apple
The new MacBook Pro — Design, Performance and Features — Apple
 
03:07
With an incredibly thin new design, the best Mac display ever, all-new speakers, and the revolutionary Touch Bar for instant access to the tools you want when you want them, the new MacBook Pro marks a milestone in the evolution of the notebook.
Views: 8636596 Apple

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