Home
Videos uploaded by user “The Punk Rock MBA”
SLIPKNOT: How did they get so big?
 
15:01
My analysis of why and how Slipknot became one of the biggest metal bands of their generation. Some of what I cover: - Why Shawn "Clown" Crahan's vision for Slipknot's masks, personas and live show was so key (and underappreciated), and how he ended up directing videos for bands like Hollywood Undead and Motionless In White (as well as the movie Officer Downe) - How Slipknot got on the radar of the legendary Monte Conner of Roadrunner Records to release their first album (not counting their self-released "Mate Feed Kill Repeat" or their 1998 demo) - How their opening slot on Ozzfest 1999 was the thing that took them from openers to national headliners - Why Slipknot is able to pull from nu metal, death metal, grindcore, hardcore, punk, hard rock and industrial without every losing their unmistakable sound (and why Corey Taylor and Joey Jordison are truly special performers) - How they built up their insanely loyal tribe of fans called Maggots by tapping into universal truths of human psychology -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a Skype marketing consultation with me: https://bit.ly/2EdLF0f
Views: 305887 The Punk Rock MBA
FALL OUT BOY: How did they get so big??
 
11:48
My analysis of why and how Fall Out Boy became one of the biggest bands of their generation. I go over the 3 key factors for their success, and what it means for you from the perspective of marketing your band, music or product. Some of what I cover: - How their roots in the 90s vegan straight edge hardcore scene have informed so much of what they do (ie, Pete Wentz' old bands Arma Angelus and Extinction and Andy Hurley's old band Racetraitor and current band Sect) - What Pete Wentz' vision for the band was from day one, and the incredibly smart marketing strategy he created along with Island Records and Fueled By Ramen for the release of "Take This To Your Grave" and "From Under The Cork Tree" - Why Pete and Patrick Stump have very clearly defined roles in the band, and why that's so important (they put their egos aside where other bands wouldn't) - How they've worked with some of the best producers in the business such as Butch Walker and Babyface to create some of their biggest mainstream hits like "Centuries" and "Light Em Up" - The role that timing played: that they came out during what I call the "mall emo explosion" of the mid 00s along with My Chemical Romance, The Used, Viva La Bam, and so forth -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 83751 The Punk Rock MBA
A DAY TO REMEMBER: How did they get so big??
 
11:20
My analysis of why and how A Day To Remember became one of the biggest bands of their generation. I go over the 3 key factors for their success, and what it means for you from the perspective of marketing your band, music or product. Some of what I cover: - Why their songs are so much better than every other band in their genre (and why their Kelly Clarkson cover worked so well) - A very detailed look at the making of the "Right Back At It Again" music video (directed by Drew Russ), the "Common Courtesy" webisodes and the packaging for the "Bad Vibrations" deluxe version - How "Homesick" and "What Separates Me From You" went gold, how "If It Means A Lot To You" went platinum and how "Bad Vibrations" went to #2 on Billboard - Why ADTR continued to get bigger even as their former peers like Sleeping With Sirens quickly went downhill - The key thing they share with bands like Killswitch Engage, August Burns Red, Parkway Drive and Every Time I Die -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 126833 The Punk Rock MBA
BRING ME THE HORIZON: How did they get so big??
 
11:39
My analysis of why and how Bring Me The Horizon became one of the biggest bands of their generation. I go over the 3 key factors for their success, and what it means for you from the perspective of marketing your band, music or product. Some of what I cover: - The 3 eras of their career: "Count Your Blessings" deathcore era; "Suicide Season" nu-metal/Slipknot era; "There Is A Hell"/"Sempiternal"/"That's The Spirit" rock era - Why Oli Sykes' looks and charisma are key but NOT the sole reason for the band's success - What it means that Bring Me The Horizon were on Earache Records and labelmates with Morbid Angel, Napalm Death and Entombed - How they've consistently been 2-3 years ahead of the curve, moving on from deathcore and metalcore at the exact right times (during "peak metalcore") - What getting Ben Weinman of Dillinger Escape Plan and Skrillex to do "Suicide Season" remixes says about BMTH's creative vision - Why working with Henrik Udd and Fredrik Nordstrom on "Suicide Season" and "There Is A Hell" was such a brilliant choice for Bring Me The Horizon -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 189575 The Punk Rock MBA
BLINK-182: How did they get so big?
 
11:45
My analysis of why and how Blink-182 became the most influential pop-punk band of their generation. Some of what I cover: - Why Tom Delonge and Mark Hoppus' upbringing as kids from a nice, upper-middle class suburb of San Diego was one of the keys to their success as a punk band - Why they reached truly mainstream success where previous punk bands like Bad Religion, NOFX and Social Distortion never did - The critical role that MTV played, especially Total Request Live, better known as TRL - Why the music videos for Dammit, Josie (ft Alyssa Milano), What's My Age Again, and especially All The Small Things (where they parodied Britney Spears, Christina Augilera, etc) were so important - The 3 eras of Blink-182's career: the skatepunk era (Cheshire Cat and Dude Ranch), the pop-punk era (EOTS and Take Off Your Pants and Jacket), and the emo era (self-titled, Neighborhoods and California) - How Travis Barker transformed the band overnight -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 45627 The Punk Rock MBA
GREEN DAY: How did they get so big?
 
13:34
My analysis of why and how Green Day became one of the biggest rock bands of their generation. Some of what I cover: - Green Day's roots in the early 90s Bay Area DIY punk scene, centered around the legendary venue 924 Gilman Street, also home to my favorite bands like Spazz, Capitalist Casualties and Dystopia as well as zines like Maximumrocknroll and Cometbus - Signing to Lookout Records and the success of Kerplunk that got the attention of major labels - How they played with bands like Neurosis, Destroy, and Filth - My opinion on whether they "sold out" by signing to a major label and releasing "Dookie" (spoiler warning: absolutely not) - Some of the things they've done to support 924 Gilman and the DIY punk community since then (like Steve Aoki and his Dim Mak Records) - Watch the excellent documentary Turn It Around at http://eastbaypunk.com -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 138325 The Punk Rock MBA
WHAT KILLED CHRISTIAN-CORE?? Tooth & Nail, Underoath, Sleeping Giant
 
17:19
What killed Christian metal, hardcore and metalcore? From its humble roots in the early 90s (thanks to Tooth & Nail Records), Christian bands like Underoath, Memphis May Fire and Blessthefall were hitting the Billboard top 10 within a decade. But these days overtly Christian bands are far less common in heavy music than they were just a few years ago... what happened?? A few of the things I touch on: - Early Christian metal and hardcore bands I discovered via Tooth & Nail such as Unashamed, Focal Point, Strongarm, Believer, Living Sacrifice, Zao and Embodyment - The Christian hardcore/Facedown Records bands I loved like xDeathstarx, Sleeping Giant, and Seventh Star and their metalcore peers like As I Lay Dying, August Burns Red, and The Devil Wears Prada - Why IMO bands like For Today and Memphis May Fire's Matty Mullins were part of the genre's decline - Order Of Elijah statement: http://bit.ly/2D6zgIP -- ▶ SPOTIFY PLAYLIST: http://bit.ly/christiancore -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 117603 The Punk Rock MBA
HOW ATTACK ATTACK CHANGED THE GAME
 
17:43
If you were around you remember: When Attack Attack dropped "Stick Stickly," it changed the game overnight. EVERYBODY was talking about it, and these kids from Westerville, Ohio accidentally created a whole genre overnight. - How hundreds and hundreds of bands were inspired by them, including the biggest band of the whole genre Asking Alexandria, which in turn built Rise Records and Sumerian Records - Caleb Shomo went on to start Beartooth, Austin Carlile started Of Mice & Men, and Johnny Franck started Bilmuri - The critical role that producer Joey Sturgis played in their success - I compare them with Enter Shikari and show why Attack Attack were the gamechangers - What you can learn from them, like how they turned the tables on the haters with their "Columbus Crabcore" shirt -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty
Views: 83725 The Punk Rock MBA
HOW SAOSIN CHANGED THE GAME (Translating The Name EP)
 
12:35
I talk about how Saosin changed the post-hardcore game with their EP "Translating The Name" and their debut self-titled album. - Why Saosin's version of post-hardcore/screamo caught on and inspired bands like From First To Last, Scary Kids Scaring Kids, and Drop Dead Gorgeous among many, many others - How Anthony Green's vocals and charisma were key (and how he compares to Cove Reber), along with the addition of Justin Shekoski on guitar and Alex Rodriguez on drums - How Beau Burchell came up with his vision of combining 90s emo like Mineral and Sunny Day Real Estate with fast, chaotic drums and metalcore riffs - Why bands like Finch, From Autumn To Ashes, or A Static Lullaby were earlier but didn't catch on like Saosin did - Why they deserve more credit for being early to vlogging (SaoTV) and social media (Friendster) thanks to Chris Sorenson -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- ▶ My Spotify playlist: https://spoti.fi/2DNFeze ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 86687 The Punk Rock MBA
Warped Tour 2018 - the last Warped Tour | The Punk Rock MBA
 
08:18
Warped Tour has done a lot for hardcore, punk, skateboarding, and the rest of the culture we all love - so I'm gonna take a minute to reflect on what Warped Tour 2018 means (including some things you might not realize about it if you weren't around back in the day). You've heard people talk a lot of trash on Warped Tour over the years, but the truth is that it gave dozens of legit diy and punk bands the chance to play for thousands and thousands of kids every year - and they were VERY early to the "crossover culture" trend I've talked about before, with rappers and action sports being part of the tour since literally day one. So whether you are a fan of the Vans Warped Tour or not, there's a lot to be learned from taking a step back and thinking about what it's done for our culture - and to remind yourself to support the things you love while they're still here... don't wait until it's too late! -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Blog: http://thepunkrockmba.com -- Work doesn't have to be lame! Download my free guide on getting a job you'll love: http://creativejobguide.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup -- Music: "Mutiny" by Set Your Goals
Views: 20671 The Punk Rock MBA
WHAT HAPPENED TO METALCORE?? Of Mice & Men, Asking Alexandria, Bring Me The Horizon
 
16:38
What killed metalcore? It quickly grew from its roots in the 90s DIY hardcore scene to the "golden years" of the 2000s to the "scene years" in the 2010s where bands like Asking Alexandria were regularly appearing in the top 10 before the bubble burst halfway through the decade... what happened?? A few of the things I touch on: - The roots of metalcore in the 90s hardcore scene and bands like Earth Crisis, Converge, Hatebreed, Unbroken, Botch, Deadguy, and Abnegation - The next wave of bands like Killswitch Engage, August Burns Red, As I Lay Dying, Bleeding Through, Norma Jean, and Eighteen Visions - How MTV, The Osbournes, Viva La Bam, and Guitar Hero fueled the growth of metalcore - The scene years: Of Mice & Men, Asking Alexandria, Bring Me The Horizon, and The Devil Wears Prada (which ultimately lead to the collapse of metalcore) - How bands like Vein, Sanction, Knocked Loose, End, and Jesus Piece are bringing back the sound and vibe of 90s metalcore -- ▶ SPOTIFY PLAYLIST: https://spoti.fi/2GR1Thk -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 219275 The Punk Rock MBA
AVENGED SEVENFOLD: How did they get so big??
 
15:37
How did Avenged Sevenfold get so big?? I do my best to answer that in this video. Some of what I cover: - Why the "Unholy Confessions" video was the single biggest moment in their career - How their appearances in games like Need For Speed, Guitar Hero, NHL, Madden and especially Call Of Duty Black Ops 2 were massively important - The role of the guitar and drumming communities (where Synyster Gates, Zacky Vengeance, and Brooks Wackerman are regular features) - How A7X draw from metal, punk and prog (eg, King Crimson and Frank Zappa) -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup
Views: 90156 The Punk Rock MBA
WHAT KILLED POP-PUNK? New Found Glory, Sum 41, The Story So Far
 
20:44
What killed pop-punk? I look at the rise of pop-punk, the golden years of Blink 182, New Found Glory and Sum 41, and the mini-revival of the 2010s with The Story So Far, Real Friends, etc and ask the big question: what happened? - 90s pop punk/skatepunk like Descendents, All, Screeching Weasel, The Vindictives, NOFX, and J Church - How Green Day and The Offspring made pop punk mainstream - Golden era bands like Fenix TX, Simple Plan, The Starting Line, Unwritten Law and Home Grown and labels like Drive Thru Records - The rise of the Fueled By Ramen bands like Paramore and Fall Out Boy - How New Found Glory inspired the 2010s bands like The Story So Far, Real Friends, and Knuckle Puck (and the related "soft grunge" bands like Citizen, Title Fight, and Basement) - Did emo rap take it's place? Eg, Lil Aaron, Lil Peep, Wicca Phase Springs Eternal, Lil Lotus, etc -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ SPOTIFY PLAYLIST: http://bit.ly/killedpoppunk -- ▶ INSTAGRAM: http://instagram.com/finnmckenty
Views: 156005 The Punk Rock MBA
WHAT KILLED EASYCORE?? New Found Glory, The Wonder Years, Four Year Strong, Set Your Goals
 
10:57
Back in 2009-2010, it seemed like easycore (aka pop punk with breakdowns) was gonna be the next big thing. New Found Glory had just taken Four Year Strong, Set Your Goals and A Day To Remember out, "Homesick" was blowing up, and new easycore bands like City Lights and Fight Fair were making some noise in the underground. But it wasn't the next big thing-- in fact, after a few short years, it quickly fizzled and it's now all but extinct... so what happened?? - The "pre-easycore" era where Daggermouth, New Found Glory, Set Your Goals, Set Your Goals and The Wonder Years set the stage - How "Rise Or Die Trying," "Mutiny" and "Get Stoked On It" inspired so many pop punk bands to play breakdowns and go easycore - Some of my favorite easycore bands/releases including Fight Fair, City Lights, Major League, Chunk No Captain Chunk, Me Vs Hero, Abandoned By Bears, and These Hearts - Why the "soft grunge" bands like Citizen, Basement, Title Fight and Man Overboard took over -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 125084 The Punk Rock MBA
HOW SPAZZ CHANGED THE GAME
 
16:38
Spazz, Despise You and Slap A Ham were gamechangers for me back in the 90s, and I'm happy to see that they're arguably more popular than ever now. A few of the things I touch on in this video: - The larger 90s cultural trends that laid the ground for them: the rise of rap, the crossover of metal and hardcore, graffiti exploding in both LA and the Bay Area, and skateboarding falling in love with both hip hop and graffiti (eg, the US and BTM graffiti crews) - How I stumbled on No Comment and Capitalist Casualties, and how that lead me to discover Chris Dodge's Slap A Ham Records and Spazz - How ahead of the curve the Cry Now, Cry Later compilations and Despise You were - Other bands like Crossed Out, Iabhorher, Emetic, and Apartment 213 SPOTIFY PLAYLIST: https://spoti.fi/2SPWA2C -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 33163 The Punk Rock MBA
90s SKATEPUNK IS DEAD? NOFX, Bad Religion, Pennywise, The Offspring
 
12:21
What killed 90s skatepunk? In the late 90s, it felt like there was an endless supply of bands borrowing from NOFX, Pennywise and Bad Religion, some of them even getting close to the Billboard top 10. But as popular as skatepunk was at its peak, it never got any bigger-- in fact, it kind of fizzled in the early to mid 2000s. Was it killed by the rise of bands like Blink-182 and New Found Glory, or did the gatekeeper attitudes of the genre's founders kill it?? A few of the things I touch on: - The 1st gen skatepunk bands like Bad Religion, DI, JFA, RKL, and The Faction - Why Nirvana, Green Day and The Offspring were indirectly responsible for the 90s skatepunk boom - The 90s generation of skatepunk bands like NOFX, Strung Out, Pulley, The Vandals, Unwritten Law, Guttermouth and No Use For A Name - Why Fat Wreck Chords and Epitaph were the key labels for 90s skatepunk and NOFX's "Punk In Drublic" was the most important album of the genre - The "Punk O Rama" and "Survival Of The Fattest" sampler CDs - Airwalks, chain wallets, dickies shorts, and other questionable 90s punk fashion choices -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 343704 The Punk Rock MBA
YOUR BANDMATES SUCK! Here's how to find new ones...
 
07:25
If you want to find people for your band, a partner to help you start a business, or someone to collaborate with you on any other kind of project, here's how! This is something I wish I knew back in the day when I tried (and failed) many times to get a band off the ground before I eventually just gave up - but if I knew this, I would have saved myself a lot of frustration and eventually found the right people. Some of what I talk about: - People don't change! Why you will never turn your crappy, frustrating bandmates (or anyone else for that matter) to change and become the people you want them to be - A simple formula to meet and collaborate with the RIGHT people who will be awesome partners/bandmates - Why I tried and failed at starting a band like Cynic and Dillinger Escape Plan (hint: problem #1 is that I wasn't nearly good enough to play that stuff!) - What you need to produce your own demos in a simple home studio using 100% free software (Reaper DAW, amp sims and Getgood Drums Lite kit) - Reaper: https://www.reaper.fm/ - Getgood Drums Lite: https://www.getgooddrums.com/ - Free amp sims: https://lepouplugins.blogspot.com/ - Audio interface: https://focusrite.com/usb-audio-interface/scarlett/scarlett-2i2 -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 13057 The Punk Rock MBA
Advice for a new metal band: MARKETING!!!
 
07:08
I'm often asked for my advice on what a new metal band should do in terms of marketing strategy, and here's my answer: DON'T! A few things I touch on in this video: - Why you should NOT worry about marketing, advertising or really even social media until you have "product market fit" with your music - My thoughts on how to write great metal songs (drawn from the class I did at CreativeLive with Eyal Levi, Todd Jones of Nails, Ryan Clark of Demon Hunter, Hugh Myrone and John Browne of Monuments) - Why the core of great metal songs (and the antidote to "riff salad") is tension & release and theme & variation - What bands like Killswitch Engage have in common with Calvin Harris and other mainstream EDM - How to know when it's time to think about things like Facebook ads or YouTube ads for your band -- ▶ Mastering Metal Songwriting class on CreativeLive (NOT an affiliate link or sponsored in any way): https://cr8.lv/2MqxjgR -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 7914 The Punk Rock MBA
BANDS THAT SHOULD'VE BEEN BIGGER: Darkest Hour, Man Overboard, Snapcase, The Starting Line
 
12:39
Five more bands that should've been been bigger: Darkest Hour, Man Overboard, Brain Drill, and The Starting Line - How Darkest Hour pioneered the fusion of hardcore and Swedish death metal ala At The Gates and Dismember (and Mike Schleibaum's roots in the DC hardcore scene with his old band Battery) - How Man Overboard had huge hype coming off their "Defend Pop Punk" era but seemed to plateau shortly after (and Waterparks blew up) - How Snapcase was probably the biggest 90s hardcore band at one point, and why I hope they're the next band that hypecore kids latch on to (they do sound a LOT like Turnstile) - Why The Starting Line never got bigger after "Say It Like You Mean It" (and my thoughts on Kenny Vasoli's new band Vacationers) - How Brain Drill's brand of crazy technical death metal blew my mind back in the Myspace days (and Lord Marco, if you're watching this... hi!) -- ▶ THIS VIDEO'S SPOTIFY PLAYLIST: https://spoti.fi/2EaUR3U -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 29615 The Punk Rock MBA
POST-HARDCORE IS DEAD? AFI, Thursday, Chiodos, Senses Fail
 
11:29
What killed post hardcore?? Back in the 2000s, bands like AFI and Thursday went to the top of the charts, with a new crop of post-hardcore bands like Taking Back Sunday, The Used and Underoath and finally Chiodos, Of Mice & Men, Sleeping With Sirens and the rest of their cohort following close behind. That crop of post-hardcore bands (the "boy bands with breakdowns" bands) crushed it, with several of them going to the Billboard top 10-- and then suddenly they fell off, with their sales and relevance a fraction of what it once was. So what happened?? A few of the things I touch on: - The OG post-hardcore bands like Quicksand, Dag Nasty, Texas Is The Reason, and Farside - The "real post-hardcore" bands like AFI, Thursday, and Senses Fail - The "mall screamo explosion" bands like From First To Last, Underoath, Taking Back Sunday, The Used and Saosin - The peak of post-hardcore with Of Mice & Men, Sleeping With Sirens, We Came As Romans, The Word Alive and Chiodos - Why the scene became full of gross, phony people who wanted to be famous and ultimately collapsed on itself - How its collapse fueled the rise of a new crop of real hardcore bands like Knocked Loose, Code Orange, Turnstile, and Angel Du$t -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 179879 The Punk Rock MBA
HOW TO GET YOUR MUSIC NOTICED IN 2019!
 
11:09
If you're in a band and wondering how to get your music noticed, this one's for you! I sat down with some of my friends at the 2019 NAMM show and got their advice on how to promote your band, podcast, YouTube channel or other creative project. You'll hear from Ryan "Fluff" Bruce of Rest Repose, Beau Burchell of Saosin, Michael Montoya aka Morgoth Beatz of Winds of Plague, Kevin Antreassian of Backroom Studios and Dillinger Escape Plan, Eyal Levi of URM Academy and Daath, Trey Xavier of Geargods, Rob Pasbani of Metal Injection, Ben Umanov of Metalsucks, Joey Sturgis, and Jake Shaw of Painless/Defiler. -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup
Views: 19035 The Punk Rock MBA
2019 SCENE REVIVAL?? Seeyouspacecowboy, Wristmeetrazor, Twenty Nine Scene
 
07:58
I'm going on record and predicting a 2019 scene revival, with bands like Seeyouspacecowboy and Wristmeetrazor at the forefront. I also talk about: - Scene revival bands signing to Pure Noise (The Story So Far, Drug Church, Terror) and Prosthetic Records (Skeletonwitch, Lamb of God) - Metal Injection's Twenty Nine Scene column and Hate5Six - Some trends I hope to see come back like neon cartoon monster merch, white belts, and Saucony Jazz (the Norma Jean look), neon skinny jeans and snakebites (the Myspace scene kid look), synth breakdowns (ala Attack Attack) and grassy field videos (ala August Burns Red and Design The Skyline) -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup
Views: 51642 The Punk Rock MBA
SLAM METAL, SUPER METROID & SCENE REVIVAL - Viewer comments 09
 
17:57
I answer the latest batch of viewer comments, including: - I was a bit wrong about the twenty nine scene revival with Seeyouspacecowboy and wristmeetrazor - Some very angry metalcore snobs on Norma Jean, August Burns Red, and The Devil Wears Prada - Really dumb comments on emo rap (eg Lil Peep, Wicca Phase Springs Eternal, etc) and some cool ones on christian metalcore and hardcore - Super Metroid, Factorio, Dwarf Fortress, Dungeon Crawl Stone Soup and some other turbo nerd games - My thoughts on third wave ska, neon pop (early All Time Low, Forever The Sickest Kids), slam metal (Devourment, Cerebral Incubation), and Glassjaw - Advice on work/life balance and knowing when to quit -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ MY SPOTIFY PLAYLIST: http://bit.ly/prmbaplaylist -- ▶ INSTAGRAM: http://instagram.com/finnmckenty
Views: 33534 The Punk Rock MBA
5 BANDS THAT SHOULD'VE BEEN BIGGER! Animosity, 18 Visions, Demolisher, City Lights, Hit The Lights
 
09:48
Why these bands should have been much bigger: Animosity, 18 Visions, Demolisher, City Lights and Hit The Lights! I talk about why I think they had potential to be bigger, what made them special to me, and get into a little bit of armchair analysis on why they didn't get bigger. -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 24240 The Punk Rock MBA
Artists DON'T DESERVE to make more money (unless they do this)
 
08:43
Artists and bands capture 12% of total music industry revenue, according to a recent Metal Injection article. And while the knee jerk reaction from most of the music scene is to get mad and instantly assume that artists are being treated unfairly, I'm not so sure-- and I'll tell you exactly why: because if you want 100% of the money, you have to do 100% of the work! Some of the things I touch on in this video: - The exact reasons why artists "only" get 12% of the music industry money (which they share with their label, management, concert promoters, music streaming platforms, merch company, and so forth) - How to produce pro-quality music at a home studio or inexpensive pro studio and distribute it via platforms like Spotify, Soundcloud, Shopify or Bandcamp and promote it on your social media - All the things that record labels and merch companies do for artists - Why artists must become better negotiators so they can get paid what they're truly worth - Why A Day To Remember and Periphery are great examples of how to run your band like a business and make more money (hint: they work extremely hard, pay attention to the details, and negotiate well) via Self Help Fest, Getgood Drums, The Audio Compound and other ventures -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 14764 The Punk Rock MBA
DO ELITIST SNOBS RUIN EVERYTHING? - Viewer comments 03
 
09:01
I read some of the viewer comments and questions from the last couple weeks, including: - Some people who weren't happy with my thoughts on easycore, metalcore and deathcore (and why they kinda missed the point) - Correcting a mistake I made about New Found Glory and when they coined the term "easycore" - Are Fall Out Boy arrogant jerks? - Are elitist snobs ruining metal by hating on everything new, and driving kids toward rap instead? - How did I end up working in the music industry as Director Of Marketing for URM Academy/Nail The Mix? (for more info on this, watch "Don't Quit Your Day Job": https://youtu.be/2cwgF_ph4QE ) -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 26097 The Punk Rock MBA
FACEBOOK AND INSTAGRAM MARKETING FOR BANDS - What you NEED to know
 
09:08
Facebook and Instagram are incredible marketing tools for bands, musicians, and creators - but they have BIG problems that are only going to get bigger over time. Young people are leaving Facebook in huge numbers, and the company is drowning in scandals... I think there is a very real risk that Facebook will become the new Myspace in 3-5 years (maybe even less). Learn what these problems are and how you and your band/company can be prepared to adapt to the future of Facebook and Instagram marketing: - What I've learned doing Facebook and Instagram marketing for bands including A Day To Remember, Periphery, Issues, and Intervals - Why bands, musicians and artists should NEVER depend solely on Facebook or Instagram for marketing - Young people are leaving Facebook for Instagram. What does this mean for the future of social media marketing for musicians, bands and artists? - How to prepare for the potential decline of Facebook and Instagram as marketing tools for bands and musicians (by building an email list and/or presence on YouTube, among other things) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- How to Advertise a Tour on Facebook: https://www.thepunkrockmba.com/advertise-tour-facebook/ DIY Guide To Facebook Ads: https://www.thepunkrockmba.com/the-diy-guide-to-facebook-ads/ -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Work doesn't have to be lame! Download my free guide on getting a job you'll love: http://creativejobguide.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 5730 The Punk Rock MBA
BANDS THAT SHOULD'VE BEEN BIGGER: Job For A Cowboy, Saves The Day, Jerome, All, Vision Of Disorder
 
12:24
Five more bands that should've been been bigger: Job For A Cowboy, Saves The Day, Jerome, All, and Vision Of Disorder. - Why many people think Job For A Cowboy screwed themselves by changing their style after the Doom EP, and why I partly agree but mostly DISAGREE - Why Saves The Day were THE hype band of 1999 for me, and how they paved the way for bands like Citizen, Title Fight, and Turnover in that they played emo/pop-punk but had roots in the hc scene (and if you don't like "Shoulder To The Wheel," we're not friends!) - An obscure but AMAZING Myspace deathcore band called Jerome who you'll love if you're into early Chelsea Grin, Knights Of The Abyss, etc (members went on to be in Monsters and Oceano, I believe) - How ALL are essentially The Descendents without Milo Aukerman, and why they never got as big (TLDR, they weren't good looking and played weird music that I love but isn't super commercially viable) - What happened to Vision Of Disorder who were a very hyped NYHC band from the late 90s that seemed destined to be huge (especially after their album "Imprint") but lost momentum after their "From Bliss To Devesation" album ▶ SPOTIFY PLAYLIST: http://bit.ly/biggervol3 -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 39787 The Punk Rock MBA
HOW TO GET A JOB IN THE MUSIC INDUSTRY - Viewer comments 06
 
08:20
I answer one of the most common questions: how to get a job in the music industry (and specifically, whether you need to go to college for it or not). Some of what I touch on: - Why some people should DEFINITELY go to college - Why I don't think very highly of "music business degree" programs in school - Why college is IMO not needed for most creative fields like design, photography, writing, or fine art - Why most people think about student loans and debt the wrong way - The real secret to getting a job in the music industry: be in the right place at the right time - How my marketing work for Periphery lead me to work with A Day To Remember -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup
Views: 8669 The Punk Rock MBA
SINGLES VS ALBUMS - which is better for an independent band?? [ft Dan Tsurif]
 
06:01
Many of you guys have asked whether new bands should focus on singles or albums. And while I'm always happy to give my opinion, I also asked my friend Dan Tsurif to weigh in on the question of singles vs albums. He is VP of Artist Management and Digital Strategy at Mercenary Management where he works with artists including Black Veil Brides and Zakk Wylde (as well as Zakk's ventures like Valhalla Java and Wylde Audio), and was formerly Director of Digital Marketing at Sumerian Records-- so he's a good guy to listen to :) We discuss whether it's better for independent bands to focus on releasing singles or albums and what the keys to success are when you're trying to cut through the noise. -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 9192 The Punk Rock MBA
The Devil Wears Prada announce "Roots Above" 10 year anniversary tour
 
07:35
The Devil Wears Prada's tour celebrating the 10 year anniversary of "With Roots Above And Branches Below" was announced recently, which made me think about how far they've come in their career - and specifically, how they've gone from being a hated "scene band" to now (deservedly) a respected part of the metal/core world. - Why everybody hated TDWP, Suicide Silence, Bring Me The Horizon, Job For A Cowboy, etc when they came out, but they're now respected bands - How often this cycle repeats of bands like The Devil Wears Prada (or companies like Amazon) coming out and doing something innovative, only to be met with hate and misunderstanding, then after ten years they're suddenly respected - Why I couldn't care less about the opinions of dusty bloggers, magazine writers, and other people who hate on what the younger generation is doing (and you shouldn't either) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 7003 The Punk Rock MBA
DON'T try to grow your band's fanbase!!! | VIEWER COMMENTS
 
08:30
I answer your questions and comments! If you have a question about marketing, business, or you just want to ask me which ADTR album is my favorite, drop it in the comments and I'll answer it in my next viewer comments video! Some of what I talk about in this video: - What do I think about LIL PEEP? - Should a band's marketing focus on the fanbase they already have, or should they try to market their band to a new audience? - How to judge the effectiveness of an Instagram or Facebook advertising / marketing campaign where the goal is awareness rather than sales - Some more examples (like The Devil Wears Prada and Slipknot) of bands who were initially hated, then became accepted by the music industry and fans - Why creatives like designers, artists, photographers, and illustrators do NOT need a big social media following (but bands DO) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 9972 The Punk Rock MBA
Being sober at a party: will it hold your career back?
 
08:03
A lot of us feel pressured to drink at work events like happy hour or a party- but you DON'T have to drink to fit in and be successful. For example, the sober musicians and rappers in this High Snobiety article, including Vince Staples, Kendrick Lamar, Tyler The Creator, Eminem and 50 Cent: https://www.highsnobiety.com/p/sobriety-stop-drinking-alcohol And of course, the countless straight edge hardcore bands I loved growing up like Earth Crisis, Youth Of Today and Minor Threat. I get it: the subtle peer pressure to drink is real, especially if you work in the music industry like I do. A lot of business is done at parties or over drinks, which is hard for those of us who don't drink (either because you used to have a problem, or just don't like drinking). But as long as you follow the tips I share in this video, it will NOT hold you back! In fact, it's probably an advantage :) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Work doesn't have to be lame! Download my free guide on getting a job you'll love: http://creativejobguide.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 8875 The Punk Rock MBA
3 THINGS I *HATE* ABOUT THE MUSIC INDUSTRY (and 3 things I love about it)
 
12:12
The 3 things I absolutely HATE about the music industry, and 3 things that I really, really love about the music business! I've seen things from a few angles, having worked at big companies (design + marketing at Abercrombie & Fitch), agencies (did product design work for Febreze, Swiffer, and more) and now having worked with bands, producers, labels, gear companies and other parts of the music business for the last 6 or 7 years at CreativeLive and now URM Academy (as well as freelancing for bands like A Day To Remember, Periphery, Issues, and Intervals). Today I talk about what I've come to love and hate about the music business, including: - The ridiculous level of unprofessionalism in the music industry (everybody is flakey and unreliable) - Why so, so many people in the music business are just flat out bad at their jobs compared to their counterparts at a big company - The sad reality that the music industry pays really badly vs the same job at a bigger company like Starbucks or Microsoft (related to the above point) - Why working in the music industry can actually ruin music for you, because you'll often end up meeting people in your favorite bands and finding out that they actually suck as humans - The flip side: that you'll also come to appreciate music, events, etc in a whole new way once you get a look behind the scenes of how they're created - Why the fact that I get to work with my friends on cool stuff outweighs all the crappy parts of the music industry! -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 19057 The Punk Rock MBA
Don't let self-doubt stop you!
 
07:03
We ALL deal with self-doubt, especially creatives! So if you doubt yourself and feel like you're crippled by a lack of confidence, know that you are NOT alone. Here's how I handle it... -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/thepunkrockmba/ Facebook: https://www.facebook.com/thepunkrockmba/ Blog: http://thepunkrockmba.com -- Work doesn't have to be lame! Download my free guide on getting a job you'll love: http://creativejobguide.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup -- Music: Minor Threat "Out Of Step"
Views: 2106 The Punk Rock MBA
Mental health and addiction in musicians and other creatives
 
09:35
Mental health and addiction sadly go hand in hand with music, art, design, fashion and other creative fields. Musicians and stars like Demi Lovato, Lil Peep, Chester Bennington, Chris Cornell, etc are in the headlines, but they're far from the only ones struggling with mental health-- in fact, I think the MAJORITY of us in the creative community are dealing with some kind of mental health issue, so I wanted to talk about it and encourage us all to come together to help each other. - Why we as a community of creators and fans need to look for signs of mental health or addiction in ourselves, our friends, and the people we look up to - Why we have to stop encouraging self-destructive behavior in others, ignoring the signs of mental health, or making a joke out of it - Why the way adam22 handled Boonk passing out during his No Jumper interview is a great example how we should address this stuff - Some specific suggestions for anyone struggling with depression, anxiety, addiction or other mental health issues: how to find a doctor, how to find a medication that works for you (Note, I am not a doctor and this is not medical advice... just my personal opinion based on my own experience) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 8662 The Punk Rock MBA
BANDS THAT SHOULD'VE BEEN BIGGER: Winds Of Plague, ABACABB, Motion City Soundtrack, Cynic
 
11:38
Five more bands that should've been been bigger: Winds Of Plague, Motion City Soundtrack, ABACABB, Cynic and Glass Cloud! I talk about why I like them, why they had more potential and my thoughts on why they didn't get bigger. - Why Winds Of Plague were so ahead of the deathcore pack, and a "where are they now" update including how Michael Montoya is now producing for Lil Xan, Bones and Scarlxrd and Art Cruz just filled in for Chris Adler in Lamb Of God - Why Motion City Soundtrack SHOULD be mentioned in the same sentence as Jimmy Eat World and Alkaline Trio - Why Glass Cloud - even with Josh Travis of Tony Danza Tap Dance Extravaganza and Emmure, and Jerry Roush of Sky Eats Airplane - never blew - Why Cynic are one of the most important progressive metal bands but don't get the credit they deserve -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 45644 The Punk Rock MBA
Is this new BEHEMOTH song/site the future of music marketing?
 
05:38
Behemoth are teasing a new album for 2018 with a very cool marketing campaign featuring a microsite at http://behemoth.church that reveals what appears to be a new Behemoth song. In this video I walk you through Behemoth's approach for how to promote music online and as always, give you a few takeaways that you can use to promote YOUR music, band, art or product. - Why this is such a great example of what I have been talking about lately: that effective music promotion must be DIFFERENT, and start with a unique, interesting concept (like the Bring Me The Horizon campaign I talked about earlier) - How this reminds me of the movie microsites of the late 90s and early 2000s: small but richly designed, highly interactive websites that promoted new movies (as opposed to the social media campaigns today) - Why interactive experiences like this feel so different than the passive, consumption experience of social media and are likely to make a comeback - How Behemoth will probably take the ideas here and use them on merch, their live show, the new album packaging, and other channels -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmba... -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 6159 The Punk Rock MBA
The RIGHT way to upload your band's video to Facebook (tutorial)
 
08:05
Learn how to upload your band's videos to Facebook to get the most organic reach while still including a link to your Bandcamp, merch store, tour dates, etc. - Why you should NEVER post a link to a YouTube video or include a link to your Bandcamp, iTunes or merch store in the description - How to get subtitles (SRT file) and add them to the video you uploaded to Facebook - How to add a permanent "learn more" button and link to the video by boosting it for a small amount - The one thing you should NOT to include in your thumbnail to maximize organic reach for your band's Facebook video -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 4408 The Punk Rock MBA
DEATHCORE IS DEAD? - Whitechapel, Chelsea Grin + Oceano on tour
 
07:01
Whitechapel have announced a 10 year anniversary tour for "This Is Exile," supported by Chelsea Grin and Oceano. My big question: does this tour mean that deathcore and metalcore are dead?? Yes, it's a big tour - but where is the next generation or evolution of deathcore bands that will come up behind them? I try to answer that question in this video. Some of what I talk about: - Deathcore bands like Whitechapel, Chelsea Grin, Oceano and Suicide Silence are now basically just "metal" bands, which is very different than how they were perceived years ago when deathcore and metal were two different scenes - Metalcore bands like Of Mice & Men, Asking Alexandria, Beartooth and Bring Me The Horizon have either taken the "red state festival" or "rock band" path - Has rap taken the place of deathcore, metalcore emo and pop-punk? Are Ghostemane and $uicideboy$ the new deathcore, and Lil Aaron, Lil Uzi Vert, Juice Wrld and Lil Yachty the new emo/pop-punk? -- https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 72725 The Punk Rock MBA
CHRISTIAN METAL, FINAL FANTASY 6, THE VANDALS - Viewer comments 05
 
14:01
I read some of the viewer comments and questions from the last week or so including: - Shoutouts I got from The Vandals and Fat Mike of NOFX (!!) - ""Staying punk"" while having a successful career (for example, how FSU founder Elgin James is now writing the Sons Of Anarchy spinoff Mayans MC) - Why it's probably a good thing that Square Enix hasn't done a Final Fantasy 6 remake - ""Real emo"" snobs and "the 10 year rule" - Why I'm a poser for wearing a Suicide Silence shirt - When all the glam hair metal bands went grunge in 1992 - Will I ever do music reviews? - How long it takes me to make my videos - Why it's the best time EVER to be a DIY musician and you DON'T need to worry about oversaturation - Christian hardcore/metal like Unashamed, Focal Point, Sleeping Giant and Embodyment - Marketing for designers, illustrators and comic book creators - My advice for anyone who wants to get into music production - How I got into punk and the first albums I bought - My Spotify playlist: http://bit.ly/prmbaspotify - URM Academy YouTube channel: http://bit.ly/urmyoutube -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 24768 The Punk Rock MBA
Straight Edge book review: A Clear-Headed Hardcore Punk History by Tony Rettman
 
09:03
Straight Edge is one of the very best books about punk or hardcore ever published, and imo so much better than any other book about straight edge or hardcore that it's not even funny. Author Tony Rettman and publisher Bazillion Points knocked it out of the park on this one, documenting so many straight edge scenes and people that are usually left out of books about sxe and hardcore. For example: - The Syracuse straight edge hardcore scene that birthed Earth Crisis, Cabal, the 90s vegan straight edge scene and so many other parts of hardcore culture - Hardline and Vegan Reich, led by Sean Muttaqi. I LOVE that he covered this, because that scene is near and dear to my heart and it's very rarely talked about. - Salt Lake City's infamous straight edge scene. The police officially designated straightedge as a gang, and unfortunately the violence got to the point where people were killed (and a couple kids went to prison for murder) - And of course all the usual suspects like Ian MacKaye, Uniform Choice, Minor Threat, Boston's scene with SSD (SS Decontrol), NYHC bands like Youth Of Today, Judge, Gorilla Biscuits, Bold and so forth It's 400 pages long, full of beautiful photos and illustrations, with solid design and printed on nice satin-finish paper, includes a forward by Civ from Gorilla Biscuits, and I have a hard time thinking that anyone will top this book any time soon! -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 5598 The Punk Rock MBA
THE FUTURE OF METAL AND HARDCORE? Ghostemane + Wavy Jone$ on tour with Vein and Bitter End
 
06:39
Ghostemane and Wavy Jones (two of my favorite rappers) announced a tour with Vein and Bitter End (two of the best newer hardcore bands). Aside from being a cool tour, I think it illustrates a few interesting things about the current music industry... Some of the things I talk about: - Why this tour is the future of the hardcore/metal scene - Why internet hype (like Ghostemane's 750k+ Instagram followers and 56 million+ YouTube views) don't always translate into IRL sales as so many MySpace bands found out the hard way - Is this a very smart move on the part of Ghostemane and Wavy Jones to tap into the culture of hardcore and draw a live crowd? - How will the "metal establishment" react? Will they even notice? Do they even know who Ghostemane and Wavy Jones are, much less why they're relevant? -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 18877 The Punk Rock MBA
How much should bands spend on advertising and marketing (viewer question)
 
09:08
I answer a viewer question: How much should a band spend on advertising on social media platforms when promoting a tour, album, or other project? And note that while I'm talking about this in the specific context of bands, everything I'm saying here applies to any kind of DIY creative project. A few things I touch on: - Why bands should invest first and foremost in making great music with a great producer at a great studio (because advertising and marketing can't make a bad band popular) - How to think about the right budget for advertising your band or other project on Facebook, Instagram, and other social media platforms - How much bands of various levels should spend on advertising for tours and album promotion - How to directly track the ROI of Facebook advertising via platforms like Shopify and why you should invest heavily in these advertising campaigns (as long as they are profitable) -- SUBSCRIBE: https://www.youtube.com/thepunkrockmba?sub_confirmation=1 -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 3431 The Punk Rock MBA
SKRAMZ, DANCE GAVIN DANCE, LIMP BIZKIT & TRAP METAL - Viewer comments 08
 
11:06
I read some of the viewer comments and questions from the last week or so including: - Reactions to my trap metal / emo rap video with Michael Montoya of Winds Of Plague (aka Morgoth Beatz, who's produced for rappers like Scarlxrd, Bones and Lil Xan) - Why rap is doing more for rock than retro bands like Greta Van Fleet or Royal Blood - The sad truth about "skramz" (and how Alex Bigman of Fight Fair fits in) - Why I will never do a video about Dance Gavin Dance, Thrice or Glassjaw - Reactions to my Spazz/Despise You/powerviolence video - Quick thoughts on Downset and Issues/Tyler Carter/Sky Acord - The fact that Limp Bizkit and Emmure are finally considered "Real Music" (is Attila next?) -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ INSTAGRAM: http://instagram.com/finnmckenty -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 36653 The Punk Rock MBA
MUSIC BLOGS DON'T MATTER - How to promote your music online
 
04:28
Fact: blogs are mostly useless in terms of how to promote your music online! I'm often asked how to get press coverage for an album, music video or other project on blogs or in magazines, and although I've talked about how to do that in other videos, the truth is that in most cases it's just not worth your time because a song premiere, album review, or other blog/press coverage of your project probably won't do much for you! - Why blogs don't matter as much as they used to when it comes to promoting your music online - What you should focus on doing to promote your music instead of trying to get bloggers to post your music - Why so many managers, bands and blogs have stopped doing song premieres and album reviews (spoiler warning: because nobody cares!) -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 5243 The Punk Rock MBA
IS ROCK DEAD?? REFUSED, JRPGs & NYHC - Viewer Comments 07
 
14:28
I read some of the viewer comments and questions from the last week or so including: - Is rock dead in 2018? My answer is "kinda," but rappers like Lil Uzi Vert, Playboy Carti, Lil Xan, Scarlxrd, Lil Yachty etc are setting the stage for a rock revival - I listened to Emmure on a yacht with Joey Sturgis and got a nice little shoutout from Anthony Fantano - My favorite strategy RPGs and JRPGs like Final Fantasy Tactics, Disgaea, Luminous Arc and Tactics Ogre for PSP - Why Refused were bigger than they "should have" been - Should I do videos on power violence or black metal? - Should I be on the Axe To Grind podcast? What should my podcast have on it? - The amazing NYHC documentary: https://youtu.be/dT2bujjYlTY - Cove Reber of Saosin's new band Dead American: https://deadamerican.com - Ben from Jerome's new band Vile Secretion: https://vilesecretion.bandcamp.com/ -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ My Spotify playlist: http://bit.ly/prmbaspotify -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Book a marketing consultation with me: ▶ https://bit.ly/2EdLF0f
Views: 36902 The Punk Rock MBA
Rap is the new punk - Shakewell and Betrayal
 
05:12
So I just saw on Ham Radio that the rapper Shakewell used to be in the hardcore / metalcore band Betrayal - and then he brought out Cayle Sain from Twitching Tongues / Mizery / Downpresser who has apparently also been playing drums for Ghostemane (or as the guys on Ham Radio called him, "Ghostman" lol). This is a perfect example of EXACTLY what I've been talking about lately - that rap is the new punk/hardcore... the people who are doing cool, innovative stuff in rap are people from our world - people who were in punk, metal or hardcore bands a few years ago. I also talk about another example, my friend Michael Montoya from Winds of Plague who has also been a hip hop producer for years and works with artists like Lil Xan and Bones. -- Instagram: http://instagram.com/finnmckenty Facebook: https://www.facebook.com/thepunkrockmba/ Website: http://thepunkrockmba.com -- Work doesn't have to be lame! Download my free guide on getting a job you'll love: http://creativejobguide.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals: https://www.facebook.com/groups/prmbagroup
Views: 6693 The Punk Rock MBA
How much to spend on a music video, ADTR & Baldur's Gate 2 | VIEWER COMMENTS
 
07:08
I answer your comments and questions! If you have a question, thought or want me to talk about anything in a video, just drop it in the comments here! - How much you should spend on a music video (and how much to spend on promoting it) - Why your band shouldn't cheap out on guitar strings and bass strings when you're in the studio - Why "Homesick" is the best album by A Day To Remember (NOT "For Those Who Have Heart") - Why Baldur's Gate 2, Fallout 2, Arcanum and Divinity Original Sin 2 are the best games - Why you should never, ever spend money on Facebook page likes and why you shouldn't trust anything that Facebook, Instagram or Google wants to sell you! - The key to getting people on social media to like, comment and share your content -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 3569 The Punk Rock MBA
THE MAINE AND 8123 FESTIVAL 2018 - How they reinvented themselves
 
12:29
I discuss The Maine's 8123 Festival and how they are one of the very, very few examples of a band that has successfully repositioned themselves. The Maine came out as the quintessential example of a Myspace pop punk boy band (I used them as that in my Bring Me The Horizon video), but since then they've transitioned to something very different: a credible rock band. I talk about how special this is (especially in comparison to bands like Job For A Cowboy who have struggled to do it) and some of the very smart things they do with their business as a band and with 8123 Festival. And for those of you who are interested in The Maine or 8123 Festival, note that they've added This Century in addition to We The Kings: https://www.81-23.com/fest/ -- ▶ SUBSCRIBE: http://bit.ly/prmbasub -- ▶ Instagram: http://instagram.com/finnmckenty ▶ Facebook: https://www.facebook.com/thepunkrockmba/ ▶ Website: http://thepunkrockmba.com -- Join the PRMBA Facebook group, a 100% positive, spam-free community of awesome people helping each other achieve their goals ▶ https://www.facebook.com/groups/prmbagroup -- Get my course on DIY marketing for creative professionals like designers, photographers, writers and filmmakers: http://sellitwithoutsellingout.com
Views: 10475 The Punk Rock MBA