7 Ways To Find Your Niche On YouTube
Are you struggling to find your niche amongst the millions of channels on YouTube? You may think it’s best to create videos on a wide variety of topics to appeal to the largest audience so you can get a ton of views and subscribers. The only problem with that thinking is that when you try to reach everyone you end up reaching no one or very few people. It’s like trying to find the best toothpaste in a grocery store from 100s of different brands. You can’t decide because they all look the same. Before you decide on a niche to grow your YouTube channel, think about how you can make your channel unique so it will stand out from your competitors.
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Here are 7 ways to find your niche on YouTube
1. Do what you love
According to Meriam Websters onliine dictionary a niche is a place, employment, status, or activity for which a person or thing is best fitted.
Create list of things or activities you enjoy doing or are passionate about. If you’re passionate about something it will be easier to keep going when you don’t feel motivated or inspired. It will also be easier to build a connection with people who share the same interest and easier to structure your video content. Your list may include hobbies, sports, books you enjoyed reading, countries you’ve travelled to, mountains you’ve climbed, places you’ve worked, people you admire or organizations you belong to.
Just do a brain dump on paper without thinking too much what to include so you don’t interrupt the creative process. In my previous video I discussed the 7 ways to identify your passion. Click the card icon above to check it out.
2. Share your expertise
Are you an expert in a particular field? Perhaps you worked in the marketing department for an offline business and now want to utilize those skills to market your own products online. Perhaps you go camping every year and now want to start a channel on survival tips.
I began my channel by just sharing web design tips then discovered I loved making videos. I also discovered YouTube was a great tool for generating traffic, leads, sales. Perhaps you have an old channel that’s built up some authority but has been neglected. You can fire it up with new and improved content.
3. Start something new (scratch)
Maybe all things you’ve done in your life don’t inspire or motivate you anymore and you want to try something new. You might want to change your lifestyle by selling your house, buying an RV and traveling around the USA all year.
The cool thing about doing something new is that you are your own target market. This means you’ll easily be able to connect with people on the same level by sharing the same thoughts and emotions.
4. Go beyond your limitations
If there were no financial or physical constraints what would you do? How would you spend your time if you had unlimited funds? Allow yourself to think or dream big then make a list of everything that comes to mind..
5. Research your niche
Find out if there is an interest in the niche you’ve chosen. Search YouTube to study channels related to the niche you’ve chosen. Has the channel got a ton of new views and subscribers in the last few months? Visit other social media sites such as forums, twitter, facebook groups, linked in groups. Notice what type of questions people are asking.
Type your main keyword into Google or YouTube search box. You’ll receive a list of related topics you can create videos about for your channel.
6. Hone your niche
Instead of trying to appeal to everyone in your niche, narrow it down so you can focus on one area. Even though you will have a smaller audience, they will be more focused and easier to market to. For example if your niche is dog training, focus on how to train a specific breed of dog.
7. Make your niche stand out
Find ways to make your channel unique so it stands out from your competitors’ channels. For example create your own logo, use different graphics, colors, thumbnails, channel art and upload a channel trailer that encapsulates your channel content.
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