All The Best Crazy Craving Honeycomb Cereal Funny Classic Commercials
Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape.
The product's ingredients are listed as:
corn flour, sugar, whole grain oat flour, modified cornstarch, corn syrup, honey, salt, turmeric (color), wheat starch.
Ferric Orthophosphate (source of iron), Niacinamide (Vitamin B3), Zinc Oxide (source of zinc), Thiamin Mononitrate (Vitamin B1), Calcium Pantothenate (a B-Vitamin), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid.
The product's ingredients prior to May 2017 are listed as:
corn flour and bran blend (corn flour, whole grain corn flour, corn bran), sugar, whole grain oat flour, honey, salt, yellow 5, BHT added to packaging material to preserve product freshness.
Vitamins & minerals: niacinamide (B vitamin), reduced iron, zinc oxide (source of zinc), Vitamin B6, Vitamin A palmitate, riboflavin (Vitamin B2), thiamin mononitrate (Vitamin B1), folic acid (B vitamin), Vitamin B12, Vitamin D
When Bran Blend, defined as whole grain corn flour and corn bran, was included in the ingredient list, the fiber content was tripled (from 1g to 3g per serving).
During the 1970s and 1980s, television commercials featured visitors to a children's clubhouse called the Honeycomb Hideout in which the visitor had arrived, initially hostile, and exclaimed a need for a "big" taste. Then, the kids had introduced the visitor to the cereal, winning over the visitor, examining the size of the cereal bits with a tape measure and singing the jingle:
Honeycomb's big...yeah yeah yeah!
It's not small...no no no!
Honeycomb's got...a big big bite!
Big big (taste/crunch) in a big big bite!
During the 1980s, the cereal offered the Honeycomb Hideout Club for children, distributing badges, membership cards and clubhouse toy incentives on specially marked box tops.
The jingle was spoofed on the Futurama episode entitled "The Sting" in 2003.
Honeycomb Kid sought what he called "The Honeycomb Secret." Honeycomb Kid had learned from his prior adventures that the secret consisted of three separate parts: The first was the Crunch, the second was the Shape, however the third and most important answer had always eluded him. In the last installment of his first commercial appearances, Honeycomb Kid discovers the third component of the Honeycomb secret to be the Taste.
A new set of Honeycomb Kid commercials were made in the 1980s where a child athlete would get done practicing then come up to a table with Honeycomb cereal, exclaim it was his or her favorite cereal, to where the older guys at the table would somewhat mock the "little kid" or "little guy" for wanting "big Honeycomb", to where the kid would go, "Little kid (guy)?! Watch this!" then go and show off his or her skills to them, thoroughly impressing them (saying "Big stuff!" and "Honeycomb kid!" as they watch) and being accepted by them ("I didn't know you were a Honeycomb kid!") and the commercial ends with the kid happily eating a bowl of Honeycomb.
In 1995, a mascot, Crazy Craving, was introduced as a wild-haired, marsupial-like cartoon character who rabidly craves Honeycomb cereal and whom children in the commercials transform into. Its catch-phrase was "Me Want Honeycomb". The name Crazy Craving means that the character is the personification of hunger.
Bernard, the bee boy
A more recent commercial introduces Bernard, a boy raised by bees. He is found and attempted to be socialized. Although he had clearly been a feral child, he apparently cannot argue the fact that he is a 'bee' not a 'boy,' and he enjoys honeycombs. In a later commercial, a man gives a safari-like tour for the bee boy, luring him with honeycombs. In a commercial released in 2010, a second bee boy was introduced played by Canadian actor Joel Cox.
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Post Honey Comb Cereal, Original Recipe -
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