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The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 259186 ThoughtCatalyst
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 48112 TVChoiceFilms
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 112565 TEDx Talks
Market Research & Branding
 
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Understanding who your customer is, what they want and what your competitors are doing all play a part in your market research and developing your brand. Learn how to conduct research to identify who your ideal customer is and the importance of developing a brand as part of your business plan. After watching the video, share your feedback by completing the survey: https://www.surveymonkey.com/r/T37WTYK
Views: 2750 Futurpreneur Canada
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1394552 Evan Carmichael
Brand Marketing Research Study - How to Build Powerful Mom Brands
 
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http://602communications.com Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your brand. Mothers are one of the largest demographics around, and as such marketing to mothers and mom brands are some of the most important skills a marketer can have in this world today. Female advertising and women advertising are the way to go nowadays, and brand marketing research for mom brands is the way to do it. Brand Marketing Research on Mom Brands Brand marketing research has taught us many things about many different demographics. When considering female advertising and women advertising, you must approach it from how the woman wants to feel about herself -- something that mom brands accomplish through effective application of brand marketing research. Mom marketing can be done, but it must be done in a way that it is serving the needs of mothers, not the marketing department. Female Advertising Done Effectively What do women want? This question is one that has plagued countless men over the years, but when marketing to mothers and advertising to mothers, this is the very question that marketers have to ask themselves. Brand marketing research does wonders when forming mom brands that use female advertising and women advertising to make advertising to mothers. It lets the female advertising experts drill down into the psyche of women and really find out what motivates them to buy. Mom marketing is usually the same as female advertising and women advertising. Women Advertising for Mothers The trick here is to find what the stereotype is about women advertising and mom marketing, and then determining whether that stereotype is viable or not. Brand marketing research has shown that a lot of mom brands end up targeting the wrong emotions when advertising to mothers and marketing to mothers. While a lot of mom brands think that mothers want to be nurturing and all of that jazz, the truth is much more practical. Mothers love feeling smart. Mom Marketing for Geniuses Brand marketing research has shown us that mom brands should be focusing on making advertising to mothers that show mom as an absolute genius. Marketing to mothers should be done from the vantage point of a mom who is so smart, her family doesn't even really know how much she is doing for them. She is calm and in control, and female advertising and mom marketing can benefit greatly from this sort of brand marketing research that breaks out of the stereotypes of marketing to mothers. Advertising to Mothers with a Mean Streak When you think of mothers, you don't often think of nasty things like domination and belittling -- but maybe you should. Brand marketing research has conclusively shown that one of the most effective ways of marketing to mothers is to just annihilate their husbands in a fireball of ridicule. Mom brands are good at showing a husband that is little more than a Neanderthal that would be all but lost without her. This idea of power over a spouse is a highly effective tactic of female advertising and women advertising that mom brands use when advertising to mothers. Again, remember that when you are marketing to mothers, you are just suing female advertising to a more focused demographic. Intelligently Marketing to Mothers So whether it is ridiculing the intelligence of the spouse or building up the ego of the woman herself, the most effective methods of marketing to mothers and advertising to mothers is to follow the brand marketing research and lift up the mom. Mom brands focus on female advertising and woman advertising when advertising to mothers, and this is the way to do it. So let's recap what we went over today: When going for mom brands, you have to remember that you are focusing on female advertising and women advertising to get your point across. Use brand marketing research to determine what is most effective in mom marketing when advertising to mothers and marketing to mothers. One of the most effective mom marketing tactics used in female advertising is to show mom as a genius. The other very effective tactic in mom marketing used in women advertising is to have the mom be shown as dominant over her bumbling husband.
Views: 2875 Graeme Newell
Harvard i-lab | Startup Secrets: Go to Market Strategies
 
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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 116609 Harvard Innovation Labs
Instagram Marketing 2018 - How To Brand Your Page Properly With Market Research
 
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In this video you will learn how to conduct strategic market research on Instagram to allow you to create an effective content strategy plan. When creating a new page or revamping your branding it's crucial to have a strategy to implement. I show you how I use my competition for inspiration to roll out a new marketing strategy. Check out my agencies Instagram Growth Service! http://stellationmedia.com/instagram-growth
Views: 2759 Derek Allegrini
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3850254 TED-Ed
How to Identify Target Market | Target Market Examples
 
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How to Identify Target Market | Target Market Examples https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-how-to-identify-target-market If you've been asking yourself, "Who is my target market?" I want to give you some tips in this video that will help you with selecting a target market. Taking the time to identify your target market should really be the first step in your over all attraction marketing strategy. How can you know what will attract your target audience until you know who your target audience is? The target market examples that I give you in this video will really help you with your own target market strategy in figuring out how to identify your target market for your own business. So if you've been looking for some target audience examples in order to develop a market plan for your business. Enjoy this video where I show you exactly how to identify target market for your business https://www.youtube.com/watch?v=hE5z7essD7E
Views: 48587 Tyson Zahner
THE THREE BEST MARKETING STRATEGIES | DailyVee 216
 
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THE THREE THINGS I WOULD SPEND YOUR MARKETING BUDGET ON & BUILDING BUSINESSES FOR 2020 WHILE LIVING IN 2017 watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD watch clouds&dirt HERE: https://www.youtube.com/watch?v=S4bAVgMJo8w -- ♫ "Man in Transition" by Jaymison - https://soundcloud.comjaymisonband ♫ "Victoria" by Sonder - https://soundcloud.com/sonder 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-3 -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 164017 GaryVee
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1512537 Brian Tracy
Marketing Research Case Study - Key Tactics When Advertising to Mothers
 
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http://602communications.com Want to win mom's affections? There are three best branding strategies that every marketer should know. In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows the images and messages that work best when advertising to mothers. Watch this marketing research case study and learn how to align your branding with mom's fondest hopes and dreams. Best Branding Strategies for Marketing to Mothers When doing the research for this marketing research case study, we discovered that the best branding strategies for advertising to mothers can be split up into three different categories: nirvana mom, sacrifice mom, and commiseration mom. A lot of marketing to mothers we found fit into one of these three categories, making them hands-down the best branding strategies when advertising to mothers. Best Brand Strategies for Marketing to Mothers: Nirvana Mom In searching for the best branding strategies for advertising to mothers for this marketing research cast study we came across lots of examples of mom existing in a perfect, nirvana-like existence. The children aren't screaming or causing any trouble. Everything is in the right spot, and mom is in full control of the situation. When using this technique for marketing to mothers, the best branding strategy is to keep the pace slow and soothing, and everything quiet and wonderful. Best Brand Strategies for Marketing to Mothers: Sacrifice At its core, advertising to mothers is an exercise in making moms feel good about themselves. One of the best branding strategies for this is to show just how selfless moms are. One of the most prevalent emotions we found when doing research for this marketing research case study on advertising to mothers was the feeling of self-sacrifice for family -- specifically children. Mom sees herself as a silently suffering martyr that quietly shoulders the suffering for the good of all. Best Brand Strategies for Marketing to Mothers: Commiseration The best branding strategies for advertising to mothers usually revolve around lifting mom up, but this particular one is just meant to put her at ease. Moms have to put up with a lot of nasty stuff, and sometimes they just want someone to let them know that they understand. They want others to recognize the great struggles and suffering they endure. When advertising to mothers, the feeling of "we get you, we understand how hard this is" is one of the most powerful. In fact, our marketing research case study found that the most powerful ad for mothers used this exact branding strategy.
Views: 12261 Graeme Newell
Marketing: The Market Positioning Map
 
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The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 28367 tutor2u
Brands & Narrative Identity:  A New Way to Think About Brand Strategy
 
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Jim White, Founding Partner at the global market research & insights company RealityCheck, presents "Brands & Narrative Identity: A New Way to Think About Brand Strategy" at the IIeX Global Insights Conference. Learn more about RealityCheck Consulting here: http://realitycheckinc.com
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 240060 tutor2u
4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson
 
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When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research. Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode. In this episode, you’ll learn: - The truth about Steve Jobs dislike for market research - Why your reputation can’t really be destroyed overnight - How nearly all marketers miss the key step in their strategy - The two most important questions to ask your customers - What mistake companies make when it comes to segmentation - How to decide which market you should be targeting - The surprising reason you have less competition than you think Resources: - Marketing Week -- Weekly column by Mark Ritson - Survey Monkey - Byron Sharp Ehrenberg-Bass - The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley - Playing to Win: How Strategy Really Works Mini MBA in Marketing - Drayton Bird - Marketing Week - @markritson
Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 176601 Positive Revolution
The Basics of Marketing Research
 
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http://www.woltersworld.com The basics of marketing research, what you should know before you or your company does marketing research. Some basic questions you should ask yourself and the overall marketing research process. Copyright Mark Wolters 2012
Views: 17561 Wolters World
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 37565 365 Careers
Lego's Amazing Marketing Strategy
 
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Lego is everywhere at the moment. I've seen many LinkedIn posts and YouTube videos showcasing their marketing efforts. And the more I research them the more impressed I am with the marketing efforts of this amazing company.
The Best Marketing Growth Strategies for Your Business
 
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► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: If you had a business or a blog or a personal brand or a book, how would you get more people to know about you? To buy your stuff? How would you get results? Watch the full #AskGaryVee Show Episode 107 here: https://www.youtube.com/watch?v=To9mrr4pU3A Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 26585 AskGaryVee
Marketing: Positioning, Differentiation, and Value Proposition
 
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An overview of marketing positioning, differentiation, and value proposition
Views: 69614 Brian K. McCarthy
Top 10 Marketing Books for Entrepreneurs
 
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For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/marketing-books-for-entrepreneurs/ When you hear the word, "marketing," what do you think about? The world of business is a lot about marketing. For instance, how you market yourself and your product. It's important to know who you're marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspect of your business. It's important to study it, and lot of you have asked me to give you the top marketing books. So in this video, I have 10 marketing books I recommend to you. I believe every entrepreneur must study these 10 books for marketing. #10: The Art of SEO - 1:32 #9: Contagious - 2:34 #8: Made to stick - 3:35 #7: Traction - 4:25 #6: Trust Me I'm Lying - 4:43 #5: DotCom Secrets - 5:02 #4: Marketing Management - 5:37 #3: Tipping Point - 6:06 #2: Positioning: The Battle for Your Mind - 6:38 #1: Blue Ocean Strategy - 7:11 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 71826 Valuetainment
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 132239 BINA LA
eTalks - The Secrets of Food Marketing
 
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Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 698613 London Business Forum
Starbucks Marketing
 
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Starbucks marketing Video by Travis, James, and Leighton
Views: 341652 James Molnar
marketing research for beginners, understanding marketing research fundamentals
 
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marketing research for beginners, understanding marketing research fundamentals. Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach. Of the two, specific research is the more expensive.
Marketing Case Insight 8.1: Domino’s Pizza
 
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How do organizations develop new propositions on a regular basis and remain competitive? Simon Wallis, Development Manager for Domino’s Pizza, tells us about how Domino’s balances the increased costs and longer operational times associated with new products with the central tenets of service and speed on which the business is founded. Domino’s Pizza is widely recognised as the world’s leading pizza delivery company. The company prides itself on its passion for hot, tasty, freshly made pizza, and its global ‘fan base of loyal pizza lovers’. This video case study corresponds to Chapter 8 of Paul Baines & Chris Fill’s Marketing, 3rd Edition. http://ukcatalogue.oup.com/product/9780199659531.do ©Oxford University Press
Marketing in Pharma - Case Study (AEDs)
 
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Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL). Pharma marketing in a digital landscape - 0:27 Our market is the most competitive market? - 0:45 Product positioning and competition in a saturated market - 1:11 Product differentiation & market segmentation - 1:31 What do you do after launch? (lifecycle management) - 2:50 Transcript: https://pharmadigitalmarketing.com/marketing-in-pharma/ Site: https://pharmadigitalmarketing.com
Retail Management - Retail Marketing Process
 
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Retail Management - Retail Marketing Process Watch more Videos at https://www.tutorialspoint.com/videotutorials/index.htm Lecture By: Ms.Richa Maheshwari, Tutorials Point India Private Limited
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Analysis - The Starbucks Experience
 
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There are three pieces to the "Starbucks Experience": 1. The connection between the customer and the store environment -- The Felt Sense and emotional part of the experience 2. The persuasion of the drink -- The romance and theater 3. The drink itself -- Quality and satisfaction
Views: 42825 Thang Dong
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.ecommercemarketing360.com/ecommerce-marketing-overview/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 296320 Marketing 360
Marketing Case Insight 12.1: Spotify
 
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We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns. https://global.oup.com/academic/product/marketing-9780198748533 Spotify’s dream is to make all the world’s music available instantly to everyone. This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition. ©Oxford University Press
Restaurant Startup - Creative marketing plans for restaurants
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ "@EvanCarmichael How to make a creative maketing plan for healthy food resturant ? @Aqili_Aqili"
Views: 34044 Evan Carmichael
Applying Neuroscience to Market Research in Advertising and Branding
 
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Deepak Varma will present new applications of neuroscience to market research in advertising and branding. He will briefly review the roles of implicit (System 1) and explicit (System 2) cognitive processing, and will discuss how “System 1” neuroscience approaches are being used in the market research industry. Through case studies, he will demonstrate how facial coding can be integrated with traditional “System 2” survey techniques to optimize advertising and implicit association techniques can be used to measure brand associations.
Interview on Marketing Research and Strategy with Athesh Ravi
 
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An Interview on Market Research and Marketing Strategy with Mr.Athesh Ravi.R, Founder - Arrow Point Market Research and Insights Solutions, Chennai, INDIA (www.arrowpointindia.com). Telecasted on air for the Breakfast (Business) Show 'Varaverpparai' in News7 Tamil Television on 04/02/2016 08.10 am.
Views: 561 Abithu Dinesh
Global Vox Populi - Brand Strategy
 
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http://globalvoxpopuli.com : Global Vox Populi is a leading Market Research Company in India, Indonesia, UAE, Malaysia, China, Singapore, Philippines, Australia, Vietnam, Hong Kong, South Korea, Turkey, Thailand, Japan, Taiwan, Qatar, Oman, Bangladesh, Sri Lanka, Kuwait, Iran, Egypt, Saudi Arabia, Bahrain, Colombia, UK, Germany, Spain, France, Italy, USA and Russia. We are experienced providers of: Automotive Market Research, Life Science Market Research, Chemical Market Research, Construction Market Research, Consumer Goods Market Research, Engineering Market Research, Food and Beverage Market Research, Healthcare Market Research, Hospital Market Research, Hospitality Market Research, Entertainment Market Research, Medical Devices Market Research, Metals and Mining Market Research, Oil and Gas Market Research, Pharmaceutical Market Research, Retail Market Research, Telecommunication Market Research. Website: http://globalvoxpopuli.com Email: [email protected]
Views: 3578 GlobalVoxPopuli
Brand Awareness Research Tips For Universities
 
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In this competitive academic market, universities need a strong brand presence. A brand strategy starts with a brand study. In this Webinar, we share brand research tips to help academic institutions get the most out of their brand awareness surveys.
Views: 456 SurveyGizmo
Competitive Analysis Framework | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 23372 Udacity
Research: Phases of Strategic Brand Development
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/101650107 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 28525 docstocTV
What is positioning in marketing
 
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What is positioning in marketing? Blogs on positioning: http://ofthesea.com/category/positioning/ This brief video will give you an overview of positioning strategy and how it allows you to own more real estate in the minds of your consumers. If you are top of mind in your category than you will be the first company thought of when your product or service comes in need. Understanding what is positioning in marketing will help you better understand your market. Own a larger voice and get more eyes on your brand.
Views: 20988 Of the Sea, LLC
Top 10 Marketing Fails: Coke, Ford, Netflix
 
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Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5390075 WatchMojo.com
How Market Research Empowers Branding
 
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Branding is a powerful marketing strategy used by creative professionals to get consumers to know about your business, trust that you provide value, like you, and ultimately, want to do business with you. It's a form of strategic communication and there is psychology involved. Market research is the beginning stage of the creative process whereby the designer/marketing professional gathers information about target customers. How Market Research Empowers Branding - Helps to understand the mindsets of consumers - Assists in shaping brand messaging - Influences marketing communication to appeal to that specific group - Reduces risk of ineffective communication Read original blog post: https://coupleofcreatives.com/market-research-empowers-branding/ Subscribe to our Youtube channel! LIKE us on Facebook: https://www.facebook.com/coupleofcreatives/ Twitter: https://twitter.com/couplecreatives Instagram: https://instagram.com/coupleofcreatives
How Would I Market a New Food Product?
 
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► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: How should I go about making content for my packaged food company? Which platforms should I use? Watch the full #AskGaryVee Show Episode 100 here: https://www.youtube.com/watch?v=SUFbOa-8dPk Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 15622 AskGaryVee
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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BROWSE The Internet EASY way with The Audiopedia owned Lightina Browser Android app! INSTALL NOW - https://play.google.com/store/apps/details?id=com.LightinaBrowser_8083351 What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 14009 The Audiopedia
How to Analyse a Category (FMCG)
 
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This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 13527 FMCG Academy

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