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Digital Marketing For Luxury Brands
 
30:35
In Episode 9 of The Digital Brew, we talk to James Matthewson of EVRYWHERE (https://evrywhere.tech) about digital marketing for digital brands. The Digital Brew is a series of informal chats that are (loosely) related to the world of digital. If you would like to get involved, we would love to hear from you. You can find out more about this episode at https://browsermedia.agency/blog//digital-marketing-for-luxury-brands/.
Views: 1797 Browser Media
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 28669 DigitalMarketAsia
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 56721 Dan Lok
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 43856 Scaling Retail
Luxury brands look to lifestyle
 
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It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco. For more video content from the FT, visit the Financial Times video page at: http://www.ft.com/video
Views: 13625 Financial Times
Luxury Brands and The New Exclusivity : Andre Taylor
 
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In this video, Andre Taylor offers solutions to Luxury sellers who are experiencing greater complexity in their sales efforts by addressing “The New Exclusivity.” The Three New Luxury Rules. In the last decade, there’s been a big shift in the market. There’s an explosion of new luxury brands and no longer do a select few brands own the word, “Luxury.” While there are more customers than ever interested in luxury and willing and capable of buying luxury, these customers are increasingly difficult to satisfy. Watch this video and subscribe to this channel for answers to these questions and more. www.andretaylor.com
Views: 1845 Andre Taylor
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 744046 Ken Blu
Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20
 
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Seems high-ticket selling is proved by science. Watch the whole video here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE If it's expensive it MUST be good. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://smartbrands.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20 https://youtu.be/lSt0sXsGFao https://youtu.be/lSt0sXsGFao
Views: 19420 Dan Lok
Building a Global Luxury Brand -  NYC Panel
 
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"Building a Global Luxury Brand" with the GRLA.
Views: 22993 Georgetown McDonough
How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
 
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Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 421271 British Vogue
How Luxury Brands Can Thrive in a Digital World
 
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Digitization is the key to rejuvenating customer experience for luxury goods companies. BCG’s Antonella Mei-Pochtler explains how.
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Burberry Case Study
 
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From Lasell College Students created this video for our semester final case study project. This video is to educate and shall not be use for any other purpose. I hope you enjoy it and find this information resourceful for educational purposes only. Thanks!
Views: 23911 Alejandra Carrero
Why Are Brands Choosing To Work With Influencers? | The Business of Influence | Forbes
 
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With influencer marketing on the rise, brands are opting to work with influencers to tell their stories - but why? Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 29192 Forbes
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
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Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1577 Polimoda
The Future of Business: Luxury & Marketing - Scott Galloway
 
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The Future of Business event series connects prospective MBA candidates with NYU Stern's faculty thought leaders, who share views on the future of a diverse set of industries.
Views: 60516 NYUSternMBAAdmission
Luxury Brands Creating Culture: What’s Next?
 
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How — and why — do luxury brands become champions of the arts? What are the dangers and the costs? What are the benefits, and can they be measured? Astrid Welter, project director, Fondazione Prada From the 2014 New York Times International Luxury Conference.
What is Luxury Brand Management ? by Denis Morisset | ESSEC Classes
 
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The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 20456 ESSEC Business School
Ralph Lauren: How I Built a Fashion Empire
 
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Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 840327 Bloomberg
Learning from the MA-1 -- the future of luxury branding: Emily Segal at TEDxVaduz
 
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Emily Segal (b. 1988) is an artist and consultant based in New York. She is a co-founder of K-Hole, a strategist for corporate branding projects at Wolff Olins, and a contributing editor at the contemporary culture magazine 032c, Berlin. She has lectured on branding and consumer culture at DLD, MoMA PS1, Serpentine Gallery, and CPH:DOX. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 13927 TEDx Talks
How Your Brand Can Dominate Instagram
 
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I-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 132796 GaryVee
The Building of A Luxury Brand That Clients Recognize
 
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Subscribe: http://bit.ly/1yvaUjs Learn from 350+ millionaire mentors: https://www.secretentourage.com/academy/ Get the tools and resources to build a 7-figure business: https://www.secretentourage.com/curriculum/
Views: 6666 Secret Entourage
Luxury Selling: The 21 Essentials - Andre Taylor
 
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Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. In this video, entrepreneur and author, Andre Taylor provides a snapshot of his luxury workshop presented to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, customer relationship development, conveying and building brand image and equity,and more, all in the context of maximizing sales. For more from Andre on LUXURY go to www.GetAffluentBuyers.com This is a preview of an indepth program that can be presented at your company. To explore Andre's Selling Luxury offerings for your company, get in touch by visiting: www.andretaylor.com
Views: 53154 Andre Taylor
How Hermes Ties Together a Luxury Brand Legacy
 
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May 26 -- Robert Chavez, president and chief executive officer at Hermes, talks about the legacy of quality at Hermes and how the company is expanding the brand. He speaks on “Bloomberg Surveillance.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 12215 Bloomberg
Interview: Louis Vuitton Marketing Manager
 
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BusinessBecause interviews Kate Chun, Marketing Manager for Louis Vuitton
Views: 34633 BusinessBecause
Why are 70% of luxury brands bought by Chinese purchased abroad?
 
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Last year purchases by Chinese consumers comprised 46% of global luxury sales, even as consumption in mainland China declined. In fact, more than 70% of luxury brands bought by Chinese consumers are now purchased abroad. What's behind this shift in the Chinese luxury market? Subscribe us on Youtube: https://www.youtube.com/user/CCTVNEWSbeijing Download for IOS: https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/cctvnewschina Twitter: https://twitter.com/CCTVNEWS Google+: https://plus.google.com/+CCTVNEWSbeijing Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
Views: 5382 CGTN
Marketing A Luxury Brand | Life Of Dee Ep. 022
 
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I discuss the launch of a new brand with Sneaker Steve and Lewis Cano. I also attend our weekly Grand AC Run Club in Santa Monica. SUBSCRIBE to get exclusive access to conversations with some of the most respective movers and shakers in the industry! → http://bit.ly/SubscribeToDee About Dee! Dee is a seasoned entrepreneur, investor, and executive in multiple fashion and celebrity-focused ventures. He is co-founder and CEO of Five Four Group; one of the largest online platforms of vertically-integrated men’s fashion brands. He is also the co-founder of Young and Reckless; a multi-million dollar street wear apparel business. Follow Dee’s Journey on Instagram → https://www.instagram.com/deemurthy Check out the Menlo Club (50% OFF First Month + Free Pair of Sunglasses) → http://bit.ly/DeeMenloClub
Views: 355 Dee M
Luxury brands embracing baby market
 
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Baby fashion expert and consultant Rachel Florio-Urso discusses baby fashion trends with Nina dos Santos and Maggie Lake. More from CNN at http://www.cnn.com/
Views: 1120 CNN
Gartner L2 Digital IQ Index: Top China Luxury Brands in Digital 2018
 
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China’s luxury market continues to boom, showing nearly two-fold growth since 2013, and is expected to make up more than 40 percent of global luxury spending by 2025. Cartier tops the fourth Gartner L2 Digital IQ Index: Luxury China. The jeweler boasts best-in-class presence on WeChat, including sophisticated commerce capabilities on their in-app boutique, and visibility across WeChat Moments with ads featuring brand ambassador Xin Zhilei. The brand also remains one of the most visible brands on Baidu, purchasing against 73% of unbranded category terms on Baidu mobile. The Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competency of 91 luxury fashion and watch & jewelry brands operating in China. For these and more insights, visit L2inc.com.
Views: 6756 L2inc
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 54331 ki griffin
NY Fashion Week: Designers Eye China's Luxury Market
 
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As New York Fashion Week hits the runway, CCTV's Shraysi Tandon reports that designers have set their sights on China's fast-growing luxury market. Subscribe to BizAsiaAmerica: http://goo.gl/FMKaBj Follow CCTV America: Twitter: http://bit.ly/15oqHSy Facebook: http://on.fb.me/172VKne »» Watch CCTV America 7:00pm -- 9:00pm EST daily «« Washington, DC (and greater area) • MHz - Channel 3 • COMCAST (Xfinity) - Channel 273 • FiOS (Verizon) - Channel 277 New York City • Time Warner - Channel 134 • FiOS (Verizon) - Channel 277 Los Angeles • Charter Cable - Channel 562 • Time Warner - Channel 155 Satellite Nationwide • DISH TV - Channel 279
Views: 1500 CGTN Global Business
STUDYING LUXURY BRANDS MANAGEMENT IN PARIS
 
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I made this video right after my back to school experience in Master's degree class this september in Paris. I am currently studying luxury brand Communication and marketing and I made this video to share wiht you guys my insight and my experience in this milieu. In addition to this, you'll see also that working in luxury requires to have extensive life experience but also some cross-cultural knowledge. That is why I would recommend anyone to be aware by reading, assisting to press conferences, travelling, visiting galeries, etc. Studying Luxury in Paris is for me a must. Being here at the heart of the french craftsmanship really enhances both your perceptions and experiences. It gives you a sort of legitimacy and added value anyone could trust. Another that I love with luxury, is that it really gives you the opportunity to meet and encounter very interesting characters. People that you meet in this milieu are very educated and passionate. They love sharing and discussing about their experiences. I hope this video will help you getting into depth of this industry that many people consider for being closed or exclusive. It has to be exclusive, since excellence is at stake. However, being exclusive is not a bad thing when it comes to sharing and cultivating what man can do at its best in the world.
Views: 99 Vincent-Eloi ROSSO
Luxury Lingerie Brands Battle for $30B Market
 
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High-end lingerie brands, Victoria's Secret and Agent Provocateur, are fighting for a slice of the U.K.'s underwear market with new stores opening in London's classiest shopping district.
Views: 1269 Bloomberg
Marketing Luxury Brands in Africa is not for sissies...
 
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We spoke to Dion Chang at the Luxury Brands RedZone round table debate, here is what he had to say regarding the marketing of Luxury Brands in Africa... Business in Africa is really challenging, and where many brands and marketers are going wrong is to use a cookie cutter approach when marketing products in different regions. As marketers, "...we cannot look at Africa as a homogenous blob, because the regional skews are completely amplified in Africa," Chang explains. In the 21st century, there are so many touch points to consider as a luxury brand, "...we have seen that many of the traditional luxury brands started off being quite resistant about going into different media channels, and then quickly capitulate when realizing that this is a new world order and there are different ways of doing things," says Chang. Luxury brands need to partner with different people, mediums, or channels in order to provide a holistic brand experience. African innovation and 'Next Big Thing' thinking... Africa is generically laden with challenges around infrastructure, supply chain and the like, and as a result, "... you are getting technologies that are completely leap frogging to first world concepts," Chang explains. He further comments that herein lies a huge opportunity, because everyone is waiting for the next big thing, and piggy backing these innovations would provide the sweet spots in differentiating one brand from another. So how palatable is luxury and conspicuous consumption? According to Chang, it's not palatable everywhere you look, and this is particularly influenced by the economic grumblings being experienced worldwide. It took two decades and a really bad recession to give people the wake-up call to consume differently, and "...what I am sensing from emerging markets is that we've all got to go through that cycle. A lot of the conspicuous consumption comes in the form of asset building", and once the middle class is exploding, the appetite grows for change from luxury product to luxury experience. "The experience is a softer form of conspicuous consumption, it is a little bit more equitable, and I am feeling a lot more comfortable about a luxury experience rather than just a luxury product," says Chang in closing. www.adlip.com
Views: 247 Adlip Channel
How to Build a Luxury Brand
 
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----------------------------------- Thank you for watching this video. I hope this was what you needed to hear today. If it helped you in any way, please subscribe to my channel. It would be much appreciated. ----------------------------------- Subscribe to My Channel Here ► http://jaretgrossman.com/subscribe ----------------------------------- Jaret Grossman (http://jaretgrossman.com) is a Life Coach who loves helping people increase their quality of life. He is a 3x All-American Wrestler, the Founder of Jarbly (http://jarbly.com), the Co-Founder of Muscle Prodigy, Creator of the Popular MP45 Workout Program, Founder of TaskChat (http://taskchatapp.com), Co-Founder of Tastes (http://tastesapp.com), Mensa Member, and a South Florida Realtor (http://JaretGrossman.com/real-estate). He would love to work with you as your mentor. ----------------------------------- Sign up for Jaret’s Members-Only Site to grow. It’s only $9.99 per month to get access. http://member.jaretgrossman.com ----------------------------------- Take One of Jaret’s Quizzes: Personal Growth Assessment: http://jaretgrossman.com/free-assessment Life Mastery Quiz: http://jaretgrossman.com/life-mastery-quiz Productivity Quiz: http://jaretgrossman.com/productivity-quiz Career Quiz: http://jaretgrossman.com/career-quiz Emotions Quiz: http://jaretgrossman.com/emotions-quiz Relationships Quiz: http://jaretgrossman.com/relationships-quiz Wisdom Quiz: http://jaretgrossman.com/wisdom-quiz Spirituality Quiz: http://jaretgrossman.com/spirituality-quiz Legacy Quiz: http://jaretgrossman.com/legacy-quiz ----------------------------------- Follow Jaret Online Here: 365 Series → http://jaretgrossman.com/365 YouTube → http://jaretgrossman.com/subscribe Facebook → http://facebok.com/jaretgrossman Instagram → http://instagram.com/jaretgrossman ----------------------------------- Check Out Jaret’s Businesses and Products: Mastermind Site: http://member.jaretgrossman.com Book: http://jaretgrossman.com/cracking-the-code Fast Track 10: http://jaretgrossman.com/fast-track-10 Jarbly: http://jarbly.com Muscle Prodigy: http://muscleprodigy.com MP45: http://mp45.com TaskChat: http://taskchatapp.com Tastes: http://tastesapp.com ----------------------------------- Work with Jaret: Life Coaching: http://jaretgrossman.com/coaching Apply for an Internship: http://jaretgrossman.com/internship Real Estate in South Florida: http://jaretgrossman.com/real-estate Video Production: http://Jarbly.com/video Marketing, Websites, Apps, Biz Partnerships: https://jarbly.com/hire-us/
Views: 5535 Jaret Grossman
SHOCKING Facts About Luxury Brands
 
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We’d all love to be wearing the high-end fashion brands, but most of us just can’t afford it, and perhaps after hearing some of the stories today, you might feel a little better about not being able to afford it. Shocking facts about luxury brands will be a mix of both amazing and almost unbelievable stories about some very well-known brands. Subscribe to Talltanic http://goo.gl/wgfvrr Watch our "Evidence That Aliens HAVE Visited Earth " video here:- https://www.youtube.com/watch?v=iL227eb9FSI Watch our "CRAZY Ideas That Actually Worked!" video here- https://www.youtube.com/watch?v=v0n2wEAiOcg Watch our UNBELIEVABLE Items Found After Tsunamis !" video here- https://www.youtube.com/watch?v=VNNLwdBI7Gk 8 - Thinking outside the box… Chip Wilson is the founder of Lululemon, a staple for Canadian college students and yogis! The brand is always growing and expanding, and Wilson has been known for his rather unusual ideas. He is said to believe in objectivism, and that we should all be pursuing self-interest. He believed that birth control would lead to divorce as it gave women the power over men. He used 3 L’s in his brand name because he thought it would be funny to hear the Japanese struggling to pronounce it. He believes that child labour isn’t all bad and that it least it brings in some money for struggling families. It’s also been said that he believed that if his employees were ill, or having a hard time at life, it was entirely their own fault. He would ask them weird questions, make them eavesdrop and go on bizarre retreats. Fortunately, he is no longer CEO, but he is still the chairman! The brand got into hot water in 2007 with their Vitasea collection, which claimed that because the clothing line was made using seaweed fiber, the seaweed would be absorbed by the skin and pass on amino acids and vitamins. The Textile Labelling Act put a stop to that claim, and they had to relabel the entire range. More problems in 2013 occurred when they tried to cut costs and made their pants too sheer, leaving some customers in highly embarrassing situations. 7 - Stamp of approval… Not everyone can be an Haute Couture designer. In order to make the cut, designers have to be approved by the Chamber of Syndical, which is the governing body of fashion in Paris. The rules and regulations are extremely strict, and there are only 14 that have been approved, which include Givenchy, Christian Dior and Jean Paul Gaultier. Surprisingly, Giorgio Armani, remain unapproved. 6 - World’s First… G-Star Raw is a Dutch designer clothing company that was founded in 1989 by Jos can Tilburg. It’s this company that became the first in the world to make denim from recycled ocean plastic! They had Pharrell Williams on board with the concept when they introduced "RAW for the Oceans” in 2014. 5 - Jack of all trades… A name very familiar to the fashion industry is Karl Lagerfeld. He has his own name brand, designs for Chanel, is the director of Fendi and has collaborated with many well-known brands including H&M. The H7M collaboration was exceptionally popular, but it was the first and the last time he would do work for H&M. Why is that? He was so angry that the clothing was made available to size 16 as he only wants his clothing worn by glamorous, model type girls. Kind of odd, because he was there when all the patterns were being cut and put together. H&M demanded a public apology from Lagerfeld, but whether that took place, we’re none the wiser. 4 - Ashes to ashes… This is not our first fire story today, and I’ll share another with you shortly. Any Louis Vuitton products that are not sold are returned to the factory in France and burnt. They do that to maintain the value of the brand’s products. 3 - Each one is a masterpiece… Judith Leiber is the handbag designer who brought you the Minaudière, although Wiki gives credit to Van Cleef & Arpels, who allegedly saw Florence Gould tossing smaller items into a tin box on an outing in 1934 and went on to design the mini purse. Judith Leiber is said to be buying back all of her little purses and displaying them in her own museum. Minaudière’s are small handbags made of a stiff material, often encrusted with jewels and pretty finishings. This brand also comes in intriguing statement designs, like a watermelon or pineapple! 2 - Where there’s smoke… We briefly mentioned about Louis Vuitton products being burnt earlier, and it seems they’re not the only ones. Burberry have been doing the same thing and were recently exposed for burning $116 million worth of product. It’s said to be a common practice in the industry, done to retain the brands exclusivity. Burberry shareholders were not happy about this and said they and others “deserve to be given the opportunity to purchase products at slashed prices.” 1...
Views: 7464 Talltanic
EPP 156: Marketing For Luxury Brands With Raphael Paulin-Daigle CEO of SplitBase
 
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In this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury eCommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes. In this episode Raphael explains how his conversion optimization agency saw a lot of growth after concentrating on a very specific niche. They started offering their services to SaaS companies (software as a service), then switched to work with eCommerce companies that make at least $1Million per year. Eventually understanding that their core customers are luxury brands.
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
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At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 31637 BrandStorytelling.tv
Why Most New Streetwear Brands Fail
 
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Keyword: "MOST". Not all streetwear labels fail but most do and it's usually because some people are just not ready for the next step. We break it down in this episode of The State. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 159059 THE CASUAL
Luxury Brands Look Online | FT Business
 
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► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs As luxury sales in China slow, the internet is emerging as a new driver of growth for the industry. Daniel Garrahan reports from the FT Business of Luxury Summit in Monte Carlo about the potential for the luxury market of going online. ► FT Business: http://bit.ly/1KUK08s ► FT Technology News: http://bit.ly/1LNlR4g ► Yoox/Net-a-Porter Merger Uneven: http://bit.ly/1dM83LK
Views: 1123 Financial Times
How to Market Luxury Brands Using a Grassroots Campaign - Randall Metting
 
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In Chapter 7 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting how he learned to market luxury brands by creating a grassroots campaign. Working with Brown-Forman's Appleton Estate Rum, Metting creates a nationwide event schedule integrating premium brands in experiential luxury event settings. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion. He is also an on-air radio personality for 93.3 KGSR Radio Austin. He earned a B.S. in Advertising from the University of Florida. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 1457 Capture Your Flag
MSc Fashion, Design and Luxury Management
 
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The fashion and luxury industries are constantly evolving and tomorrow’s industry managers need to be equipped with the tools that allow them to attract and retain diversified global customers. Grenoble Ecole de Management’s MSc Fashion, Design and Luxury Management provides companies with the talent needed to embrace the challenges of innovation, heritage and creativity in the fashion, design and luxury industries. For more information and to apply: http://en.grenoble-em.com/msc-fashion-design-and-luxury-management
The Luxury Fashion Brands That Have Banned Fur
 
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The list of fur-free luxury designers is getting longer every day so we give you a list of the fashion designers that have banned the use of animal fur including Michael Kors, Ralph Lauren, Gucci, Armani, Hugo Boss and more. Joh Vinding, chairman of the Fur Free Alliance, once said: “makes it clear that designers and consumers can have creative freedom and luxury, all without supporting animal cruelty”. Visit us at http://covetedition.com! Read the full article at http://covetedition.com/news/fashion-brands-that-have-banned-fur/! Subscribe our YouTube channel and follow us on: Instagram: https://www.instagram.com/covetedmagazine Facebook: https://www.facebook.com/CovetedMagazine/ Pinterest: https://www.pinterest.pt/covetedition LinkedIn: https://www.linkedin.com/company/coveted-magazine Twitter: https://twitter.com/covetedmagazine
Views: 184 Coveted Magazine
Erica Corbellini e Stefania Saviolo - " What defines Luxury brands today?"
 
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Erica Corbellini, SDA Professor of Strategic & Entrepreneurial Management, and Stefania Saviolo, SDA Professor of Strategic & Entrepreneurial Management, explore the growth and segmentation of luxury brands in developed vs. developing markets and the impact the digital world is having on how these brands market and sell their goods. They also discuss how Italy's fashion and textile industry maintains its dominance in this increasingly competitive global industry.
True Luxury Global Consumer Segmentation  2016
 
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The different luxury consumer profiles according to BCG/Altagamma
Views: 6536 FondazioneAltagamma