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Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 27463 DigitalMarketAsia
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 37463 Scaling Retail
Digital Marketing For Luxury Brands
 
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In Episode 9 of The Digital Brew, we talk to James Matthewson of EVRYWHERE (https://evrywhere.tech) about digital marketing for digital brands. The Digital Brew is a series of informal chats that are (loosely) related to the world of digital. If you would like to get involved, we would love to hear from you. You can find out more about this episode at https://browsermedia.agency/blog//digital-marketing-for-luxury-brands/.
Views: 493 Browser Media
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 48663 Dan Lok
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Learning from the MA-1 -- the future of luxury branding: Emily Segal at TEDxVaduz
 
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Emily Segal (b. 1988) is an artist and consultant based in New York. She is a co-founder of K-Hole, a strategist for corporate branding projects at Wolff Olins, and a contributing editor at the contemporary culture magazine 032c, Berlin. She has lectured on branding and consumer culture at DLD, MoMA PS1, Serpentine Gallery, and CPH:DOX. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 13159 TEDx Talks
Luxury brands look to lifestyle
 
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It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco. For more video content from the FT, visit the Financial Times video page at: http://www.ft.com/video
Views: 13206 Financial Times
Louis Vuitton Rules Global Luxury as Top Brand of 2015
 
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May 27 -- A new ranking of global luxury brands finds Louis Vuitton sitting on top of an industry losing favor with consumers in China and Russia. Bloomberg’s Andrew Roberts reports on “The Pulse.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 6441 Bloomberg
Luxury Selling: The 21 Essentials - Andre Taylor
 
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Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. In this video, entrepreneur and author, Andre Taylor provides a snapshot of his luxury workshop presented to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, customer relationship development, conveying and building brand image and equity,and more, all in the context of maximizing sales. For more from Andre on LUXURY go to www.GetAffluentBuyers.com This is a preview of an indepth program that can be presented at your company. To explore Andre's Selling Luxury offerings for your company, get in touch by visiting: www.andretaylor.com
Views: 50055 Andre Taylor
Luxury Brands and The New Exclusivity : Andre Taylor
 
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In this video, Andre Taylor offers solutions to Luxury sellers who are experiencing greater complexity in their sales efforts by addressing “The New Exclusivity.” The Three New Luxury Rules. In the last decade, there’s been a big shift in the market. There’s an explosion of new luxury brands and no longer do a select few brands own the word, “Luxury.” While there are more customers than ever interested in luxury and willing and capable of buying luxury, these customers are increasingly difficult to satisfy. Watch this video and subscribe to this channel for answers to these questions and more. www.andretaylor.com
Views: 1659 Andre Taylor
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Burberry Case Study
 
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From Lasell College Students created this video for our semester final case study project. This video is to educate and shall not be use for any other purpose. I hope you enjoy it and find this information resourceful for educational purposes only. Thanks!
Views: 22084 Alejandra Carrero
Interview: Louis Vuitton Marketing Manager
 
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BusinessBecause interviews Kate Chun, Marketing Manager for Louis Vuitton
Views: 33594 BusinessBecause
How Luxury Brands Can Thrive in a Digital World
 
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Digitization is the key to rejuvenating customer experience for luxury goods companies. BCG’s Antonella Mei-Pochtler explains how.
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 730834 Ken Blu
The Future of Business: Luxury & Marketing - Scott Galloway
 
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The Future of Business event series connects prospective MBA candidates with NYU Stern's faculty thought leaders, who share views on the future of a diverse set of industries.
Views: 59949 NYUSternMBAAdmission
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 48926 ki griffin
How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
 
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Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 360867 British Vogue
Marketing and Sales in Asia -  Luxury Market
 
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The course “Marketing and Sales in Asia” is a 6-day program in which participants learn how to succeed in doing business in Asia – from market entry to day-to-day activities. Prof. Dr. Marcus Schögel University of St.Gallen Institute of Marketing
6 MARKETING MISTAKES NEW STREETWEAR BRANDS MAKE!
 
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Here are some tips on things you should avoid doing when marketing, promoting or pitching your new streetwear brand. I hope you guys enjoy this video! It's a bit different from my usual discussion videos but it was a lot of fun to make and I hope it helps a lot of you who currently have a brand or plan on eventually starting one. Social media marketing is really key nowadays for any business and by avoiding some of these common mistakes made by a lot of new brands it will allow you to standout and seem more professional. Thank you for watching! - Alex Business Email: [email protected] Instagram: https://instagram.com/lorddzevallos/ https://instagram.com/finnthehypebeast/ Twitter: https://twitter.com/lordzevallos DePop: https://www.depop.com/lordzevallos Grailed: https://www.grailed.com/users/62701-lordzevallos/wardrobe SUBSCRIBE TO MY OTHER CHANNELS! https://www.youtube.com/channel/UCLl7DbPnwfrKLVia9tBQYSQ https://www.youtube.com/channel/UCJpNDng000z0YZMZqAxIEeA Music: None Tags: Streetwear Marketing Advice | How To Market Your Streetwear Brand | Starting a New Streetwear Brand | Streetwear Fashion Trends 2017 | Tips for marketing your new streetwear brand | How to Promote & Market Your Streetwear Brand If you have scrolled down this far let me know if you would like this to become a new series more focused on discussing the business aspect of streetwear/youtube etc etc.
Views: 26591 Alex Zevallos
Top 10  Expensive and Luxury Fashion Brands in the World
 
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Top Ten Most Expensive and Luxury Fashion Brands in the World. Like my Facebook page https://www.facebook.com/TopTen-1289891317698169/ Subscribe my Channel https://www.youtube.com/channel/UC5sQaNc1aFvBhVbsMVVhe8g Here is official websites of all brands. Oscardelarenta == http://www.oscardelarenta.com/ Armani == http://www.armani.com/ Burberry == https://www.burberry.com/ chanel == http://www.chanel.com/
Views: 580 Topten Expensive
How Hermes Ties Together a Luxury Brand Legacy
 
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May 26 -- Robert Chavez, president and chief executive officer at Hermes, talks about the legacy of quality at Hermes and how the company is expanding the brand. He speaks on “Bloomberg Surveillance.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 11345 Bloomberg
Building a luxury fashion brand in Asia: Warren Liu at TEDxHongKong 2013
 
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 3964 TEDx Talks
Luxury Brands Shift to a More Promising India
 
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Global luxury goods makers currently grappling with China's clampdown on conspicuous consumption are increasingly looking to break new ground in India which holds great promise with its burgeoning middle class and big pool of dollar millionaires. Full story: The supply of cash-stuffed entrepreneurs and professionals with disposable incomes is growing rapidly in India. And that is helping to attract global luxury brands to India. In the high-end malls of western Mumbai city and New Delhi, fashion conscious consumers are totally at ease wearing ethnic saris with Jimmy Choo shoes and Louis Vuitton handbags. [Mykolas Rambus, CEO of Wealth X]: "One of the challenges I think about the market place in buying in India let's say versus buying in mainland China is gentrification - a funny term we've heard about, whether it be in the U.S., whether it be in Europe or other markets. If you're in Mumbai and you are looking for where to drive around that new fancy Lamborghini or to wear that new flashy suit, there aren't as many pockets where you can really, so to speak, enjoy one's luxury. That's very different in China so I think it will be a challenge for luxury manufacturers, the brands to figure out what offerings make sense for the Indian market." India has been a country where generations of women covet silk saris and diamond-encrusted gold jewelry. The early maharajas built exorbitant collections of precious metals and more recently, luxury cars. Such items are status symbols in this deeply divided nation. [Alpana Kirloskar, Mall Shopper]: "For a special occasion when you're going out for a party or a special occasion you like to feel good and you like to feel happy so it gives you more confidence if you wear a branded item." India's growing economony and a population of 1.2 billion people make an ideal locaction to set up shop -- on paper at least. In reality nearly 70% of India's people live on less than (US) $2 a day. In the capital alone there are around 50 thousand children living on the streets without access to basic health care and sanitation. [Sanjay Kapoor, Managing Director, Genesis Luxury]: "India is one of those large markets, 1.2 billion people. Even if 1% of them is consuming luxury that's a population of 12 million itself, which is the size of many European countries right?" Kapoor argues that wealth from the rich trickles down to the poor and that if the market is not there for wealthy consumers they will spend their money abroad. Existing brands are struggling to spread beyond isolated pockets in the nations key metropolitan cities. For more news and videos visit ☛ http://ntd.tv Follow us on Twitter ☛ http://twitter.com/NTDTelevision Add us on Facebook ☛ http://on.fb.me/s5KV2C
Views: 4216 NTDTV
The Building of A Luxury Brand That Clients Recognize
 
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Subscribe: http://bit.ly/1yvaUjs Learn from 350+ millionaire mentors: https://www.secretentourage.com/academy/ Get the tools and resources to build a 7-figure business: https://www.secretentourage.com/curriculum/
Views: 6087 Secret Entourage
Ralph Lauren: How I Built a Fashion Empire
 
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Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 778535 Bloomberg
China's Wealthy Look Beyond Big Name Luxury Brands
 
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The market for affluent brands has been on the rise in China, along with the growth of the country's super-rich. Demand for established brands like Louis Vuitton, Dior, and Chanel have increased, that is until recently. [Chen Qing, Journalist, Hong Kong TV Channel EMG] "Before that they liked Louis Vuitton, big brands, but now they like something with personality, simple style but with accessories or details, very special. So I think some brands like Carven, they have big market in China." As Chinese people struggled under the Communist Party's Cultural Revolution campaign in the 60's and 70's, the fashion world was developing and redefining itself in the west. With reforms and policies of opening up, those who got rich in China were ready to flaunt their wealth with big name labels. But that is changing. [Yoyo Yao, Vogue China Senior Fashion Editor]: "I think that perhaps at the very beginning people were more about wanting to make a statement like, 'I'm wearing Dior, I'm wearing this and that label,' but now, it's become more refined. Women's tastes are becoming more discerning. They'll also seek very young labels, but with a lot of style, not just chase after the big name labels, yeah it's like that." This may explain why, on top of the economic slowdown, certain fashion labels like Burberry, Prada, and Ralph Lauren have taken a hit in recent months. As Chinese tastes become more refined, established labels are less appealing, and well-made products are in higher demand. This means up and coming fashion labels like Carven and Damir Doma might have better market in China than their struggling cachet counterparts. For more news and videos visit ☛ http://english.ntdtv.com Follow us on Twitter ☛ http://twitter.com/NTDTelevision Add us on Facebook ☛ http://on.fb.me/s5KV2C
Views: 22582 NTDTV
Building a Global Luxury Brand -  NYC Panel
 
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"Building a Global Luxury Brand" with the GRLA.
Views: 22231 Georgetown McDonough
How to Use Instagram to Drive Sales for Fashion Brands
 
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Instagram is a great channel to grow your brand awareness, but did you know you could activate it to get more traffic to your site and grow your sales? Use Instagram to grow your fashion business, not just make it popular.
Views: 7646 Scaling Retail
How to Build a Luxury Brand
 
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----------------------------------- Thank you for watching this video. I hope this was what you needed to hear today. If it helped you in any way, please subscribe to my channel. It would be much appreciated. ----------------------------------- Subscribe to My Channel Here ► http://jaretgrossman.com/subscribe ----------------------------------- Jaret Grossman (http://jaretgrossman.com) is a Life Coach who loves helping people increase their quality of life. He is a 3x All-American Wrestler, the Founder of Jarbly (http://jarbly.com), the Co-Founder of Muscle Prodigy, Creator of the Popular MP45 Workout Program, Founder of TaskChat (http://taskchatapp.com), Co-Founder of Tastes (http://tastesapp.com), Mensa Member, and a South Florida Realtor (http://JaretGrossman.com/real-estate). He would love to work with you as your mentor. ----------------------------------- Sign up for Jaret’s Members-Only Site to grow. It’s only $9.99 per month to get access. http://member.jaretgrossman.com ----------------------------------- Take One of Jaret’s Quizzes: Personal Growth Assessment: http://jaretgrossman.com/free-assessment Life Mastery Quiz: http://jaretgrossman.com/life-mastery-quiz Productivity Quiz: http://jaretgrossman.com/productivity-quiz Career Quiz: http://jaretgrossman.com/career-quiz Emotions Quiz: http://jaretgrossman.com/emotions-quiz Relationships Quiz: http://jaretgrossman.com/relationships-quiz Wisdom Quiz: http://jaretgrossman.com/wisdom-quiz Spirituality Quiz: http://jaretgrossman.com/spirituality-quiz Legacy Quiz: http://jaretgrossman.com/legacy-quiz ----------------------------------- Follow Jaret Online Here: 365 Series → http://jaretgrossman.com/365 YouTube → http://jaretgrossman.com/subscribe Facebook → http://facebok.com/jaretgrossman Instagram → http://instagram.com/jaretgrossman ----------------------------------- Check Out Jaret’s Businesses and Products: Mastermind Site: http://member.jaretgrossman.com Book: http://jaretgrossman.com/cracking-the-code Fast Track 10: http://jaretgrossman.com/fast-track-10 Jarbly: http://jarbly.com Muscle Prodigy: http://muscleprodigy.com MP45: http://mp45.com TaskChat: http://taskchatapp.com Tastes: http://tastesapp.com ----------------------------------- Work with Jaret: Life Coaching: http://jaretgrossman.com/coaching Apply for an Internship: http://jaretgrossman.com/internship Real Estate in South Florida: http://jaretgrossman.com/real-estate Video Production: http://Jarbly.com/video Marketing, Websites, Apps, Biz Partnerships: https://jarbly.com/hire-us/
Views: 5257 Jaret Grossman
Western luxury brands face opportunities and challenges in China
 
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Chinese consumers now account for around a third of the global luxury market. Attracted by huge profits and great market potential, high-end brands around the globe have rolled out goods aiming to please Chinese consumers, sometimes even with China-inspired designs. But their success is not assured yet. CGTN's Ge Yunfei has more. Subscribe to us on Youtube: https://goo.gl/lP12gA Download for IOS: https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/cctvnewschina Twitter: https://twitter.com/CGTNOfficial Google+: https://plus.google.com/+CCTVNEWSbeijing Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
Views: 1554 CGTN
Is the luxury industry in crisis? | FT Business
 
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► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs Luxury is in a state of flux. Company earnings are mixed, retail footfall is decreasing and the Asian market is vulnerable. But is it an industry in crisis? Jo Elison, fashion editor, reports from the Financial Times Business of Luxury Summit in San Francisco. For more video content from the Financial Times, visit http://www.FT.com/video Twitter https://twitter.com/ftvideo Facebook https://www.facebook.com/financialtimes
Views: 2960 Financial Times
Why are 70% of luxury brands bought by Chinese purchased abroad?
 
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Last year purchases by Chinese consumers comprised 46% of global luxury sales, even as consumption in mainland China declined. In fact, more than 70% of luxury brands bought by Chinese consumers are now purchased abroad. What's behind this shift in the Chinese luxury market? Subscribe us on Youtube: https://www.youtube.com/user/CCTVNEWSbeijing Download for IOS: https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/cctvnewschina Twitter: https://twitter.com/CCTVNEWS Google+: https://plus.google.com/+CCTVNEWSbeijing Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
Views: 4921 CGTN
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
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http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 19074 ESSEC Business School
How Your Brand Can Dominate Instagram
 
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I-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 126782 GaryVee
Ultimate Marketing And Branding Tips For Your Clothing Line
 
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Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6 Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year. Some of the topics we cover include: 1:25 - What Is Marketing? 2:25 - How To Leverage Live Events For Your Clothing Line 4:00 - Tips On Social Media Marketing 5:00 - Marketing Is About Overexplaining 6:45 - How To Structure Your Brand DNA 10:05 - Importance Of Multi-Skilled Team 11:00 - How To Create A Consistent Brand Image 12:50 - What’s The Best Way To Market A New Brand? 14:35 - Biggest Marketing and Branding Lesson Learned In Your Career? #startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it. About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!
Views: 2409 John Santos
True Luxury Global Consumer Segmentation  2016
 
06:29
The different luxury consumer profiles according to BCG/Altagamma
Views: 5909 FondazioneAltagamma
How to Create a Lifestyle Brand
 
06:13
Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 4878 Scaling Retail
Luxury Lingerie Brands Battle for $30B Market
 
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High-end lingerie brands, Victoria's Secret and Agent Provocateur, are fighting for a slice of the U.K.'s underwear market with new stores opening in London's classiest shopping district.
Views: 1183 Bloomberg
Marketing Luxury Brands in Africa is not for sissies...
 
04:53
We spoke to Dion Chang at the Luxury Brands RedZone round table debate, here is what he had to say regarding the marketing of Luxury Brands in Africa... Business in Africa is really challenging, and where many brands and marketers are going wrong is to use a cookie cutter approach when marketing products in different regions. As marketers, "...we cannot look at Africa as a homogenous blob, because the regional skews are completely amplified in Africa," Chang explains. In the 21st century, there are so many touch points to consider as a luxury brand, "...we have seen that many of the traditional luxury brands started off being quite resistant about going into different media channels, and then quickly capitulate when realizing that this is a new world order and there are different ways of doing things," says Chang. Luxury brands need to partner with different people, mediums, or channels in order to provide a holistic brand experience. African innovation and 'Next Big Thing' thinking... Africa is generically laden with challenges around infrastructure, supply chain and the like, and as a result, "... you are getting technologies that are completely leap frogging to first world concepts," Chang explains. He further comments that herein lies a huge opportunity, because everyone is waiting for the next big thing, and piggy backing these innovations would provide the sweet spots in differentiating one brand from another. So how palatable is luxury and conspicuous consumption? According to Chang, it's not palatable everywhere you look, and this is particularly influenced by the economic grumblings being experienced worldwide. It took two decades and a really bad recession to give people the wake-up call to consume differently, and "...what I am sensing from emerging markets is that we've all got to go through that cycle. A lot of the conspicuous consumption comes in the form of asset building", and once the middle class is exploding, the appetite grows for change from luxury product to luxury experience. "The experience is a softer form of conspicuous consumption, it is a little bit more equitable, and I am feeling a lot more comfortable about a luxury experience rather than just a luxury product," says Chang in closing. www.adlip.com
Views: 240 Adlip Channel
MBA LUXURY BRAND MARKETING.mov
 
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A little video for Glasgow Caledonian University's new MBA in Luxury Brand Marketing. Photography - David Grinly Graphics and edit - Joanna Susskind Music - Blacktzar Clothes and Accessories - Thanks to Iona Crawford, Keira, William Chambers, Cruise, Che Camille and Brazen Stylist - SallyJean Rankin and Mairi Paterson www.voxpopulus.co.uk
Views: 3757 VoxPlayer1
Why Most New Streetwear Brands Fail
 
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Keyword: "MOST". Not all streetwear labels fail but most do and it's usually because some people are just not ready for the next step. We break it down in this episode of The State. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 128848 THE CASUAL
EPP 156: Marketing For Luxury Brands With Raphael Paulin-Daigle CEO of SplitBase
 
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In this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury eCommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes. In this episode Raphael explains how his conversion optimization agency saw a lot of growth after concentrating on a very specific niche. They started offering their services to SaaS companies (software as a service), then switched to work with eCommerce companies that make at least $1Million per year. Eventually understanding that their core customers are luxury brands.
How to Become Better at Selling Clothing in a Store : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Becoming better at selling clothing in a store requires you to focus on a few key things, like customer relations. Become better at selling clothing in a store with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 52304 eHow
Is luxury history? - Jean Noel Kapferer
 
39:02
As luxury brands extend their global reach and add more shades of luxury stretching down to the mass market, are they drafting new models for profitability and value growth or writing themselves into the history books? Imagination hosted an event at their Store Street office to explore these issues. Speakers included bestselling author, Professor Jean-Noël Kapferer and James Lawson, Founding Director of Ledbury Research.
Views: 12686 ImaginationLabs
Is it easier to start a luxury fashion brand than other brands
 
08:29
This week we're talking about starting up your fashion brand and how easy it is to start up a luxury business, compared to other market levels and types of brand. Kirsty from L.A. asked: "Is it easier to start a luxury brand than other types of fashion brand?" --------------------------------------------------------------------------- IF YOU WANT TO BUILD A SUCCESSFUL FASHION BRAND FOR YOUR FUTURE, IN JUST 42 HOURS, THEN COME CHECK OUT THE FBB! THE FASHION BRAND BOOT CAMP. 2 time zones. Once a year. So don't miss out. CLICK HERE TO FIND OUT MORE: http://www.fashionserviceshongkong.com/training/bootcamp/ ------------------------------------------------------------------------- DON'T FORGET TO JOIN MY EMAIL LIST FOR YOUR FREE 66 PAGE START UP GUIDE TO BUILDING A FASHION BRAND! You'll also get on my weekly email with special discounts for products and news. CLICK HERE TO JOIN http://www.createafashionbrand.com/ ------------------------------------------------------------------------- GIVE ME SOME FEEDBACK https://goo.gl/forms/VsY7vGb0OPnKJ12u1

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