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Product Mix Pricing
 
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Views: 1036 Karen Robson
Product Mix Pricing Strategy | product line and captive product pricing | optional product pricing
 
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Product Mix Pricing Strategy | product line and captive product pricing | optional product pricing Principles of MARKETING (20 + videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management HRM and STRATEGIC MANAGEMENT https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ACCA PAPER F1 (Link of all videos) https://www.youtube.com/watch?v=JuEvXFhuYLw&list=PLU-cxjF-s0HkgAbbiOP9g2fMlsYSPg0K3 ECONOMICS for beginners | Micro and Macro (45 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D Basic Statistical Concepts (All videos) https://www.youtube.com/watch?v=APY8KSxxFSo&index=4&t=104s&list=PLU-cxjF-s0HkCIlcZMGfjHMukLIbDji1c Easy ECONOMETRICS (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s RESEARCH and THESIS Writing (10 + videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 Life Skills and Inspirational videos (50 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y OLIGOPOLY and GAME THEORY (6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Intro to Industrial Economics https://www.youtube.com/watch?v=eEGeuqhOVdQ&list=PLU-cxjF-s0HnHTZ05_CY6uGLgwVA3Aj-Q ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer | Speaker and Career Counselor. He has trained thousands of students and Professionals about Leadership and Management skills | Motivation | Personality Grooming | Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 3577 Kokab Manzoor
The Product Mix | Hindi | Marketing topics
 
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Views: 62243 Intellectual Indies
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 242036 Soma Datta
The Product Mix
 
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Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 29007 365 Careers
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 138446 Tine Wade
#29, Marketing mix, price mix and strategy( Class 12 Business)
 
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Class 12 business studies ... Marketing mix... Price mix..... Mind your own business video 29 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 211537 Mind your own business
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 24155 Marketing by Vijay
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 22987 Soma Datta
Price Psychology and Online Marketing
 
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Research in psychology reveals many tiny things that make prices and discounts seem more appealing. This video shares five simple things that research has found to change price perception--a sure help to marketers! Full online course: http://tiny.cc/v86ezx (use that link for a special promotional price). Please subscribe to the channel and leave a comment below! Be a People Expert: http://BeAPeopleExpert.com Courses: http://socialpsychonline.com/online-courses/ Twitter: https://twitter.com/So_Psych Facebook: https://www.facebook.com/socialpsychonline
Views: 23144 Andy Luttrell
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 106572 Evan Carmichael
product mix pricing strategies
 
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This is the most easy and best notes about product mix pricing strategy for those who are marketing students .it will help you best to know the difficult and confused terminology within short period of time .i hope this notes will help you best.please don't forget to like , comment and subscribe this channel.
Views: 2352 Aimy Khan
Product Mix
 
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Product Mix Lecture By: Ms. Madhu Bhatia, Tutorials Point India Private Limited
Unit 5 - Marketing Mix - Product & Price
 
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This video tutorial looks at the marketing mix in particular in product & price.
Views: 2926 ExamRevision
Product Mix Pricing Strategies
 
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Group Presentation Number 3 Pricing Strategies & Tactics
Product mix decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 18555 study with chanchal
Starbucks Marketing Mix Analysis
 
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UBC COMM 465
Views: 121626 Amna Awan
How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
Pricing Strategies
 
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Pricing Strategies
Views: 163118 Thompson VSE
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 189205 Paxton/Patterson
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 17299 365 Careers
New Product and Product mix pricing
 
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New Product Pricing and Product Mix Pricing Strategies -- Created using Powtoon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 227 Jordan Wright
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 28321 365 Careers
A level Business Revision - Pricing Strategies
 
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In this A level Business Studies revision video, we teach you the most common PRICING STRATEGIES used by organisations and assess the merits of each one. Pricing strategies is a topic on all of the major exam boards A level business specifications. A level Business Studies Revision from TakingTheBiz.
Views: 30058 TakingTheBiz
product mix and product line
 
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in this lecture we will study about product mix and product line in which we will discuss about length, breadth , depth ,consistency of product line which company offers to their consumers
Views: 3014 commerce learning
IGCSE Business Studies _Chapter 12 "Marketing mix "Product" "
 
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The first P in the marketing mix is explained in this video .It illustrates the stages of developing a product and the importance of branding and brand loyalty .It also explains the different stages and features of Product life cycle and extension strategies.
Views: 5433 Mazen Nasr
price marketing mix
 
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Views: 3762 Khan vids
#28, Marketing mix and product mix(Class 12 business)
 
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class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 265429 Mind your own business
The Marketing Mix (Extended) - Simon Atack
 
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The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 180822 CAWBusiness
Pricing strategies (price skimming, penetrating pricing) class 12
 
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class 12 business studies ch- marketing management Pricing strategies: 1. price skimming 2. penetrating pricing https://www.facebook.com/commercelect... like this page for more notes, videos and quiz if you any query you can comment below or email me : [email protected] For notes and online classes whatsapp on no. 8053779608
Views: 9739 Commerce lectures
Price / Pricing in Marketing by Dr Vijay Prakash Anand
 
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In this video, I have talked about an important concept in marketing i.e. Price or Pricing. Please like, comment and subscribe to the channel.
Views: 1746 Marketing by Vijay
Marketing Mix - Prince/Pricing Strategy, Marketing Management Part - 6, Business Studies Class 12
 
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We will study Price Mix of Marketing Mix. Factors determining price:- Pricing Objective Product Cost Competition in the market Utility and Demand Government and legal regulations Marketing method used
Views: 19245 Prince Academy
Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 32336 Soma Datta
Product Marketing Mix - The 4 P's of Marketing
 
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The video speaks about the 4 P's of marketing also known as Product, price, place and promotion or the product Marketing mix. Learn more at http://www.marketing91.com/marketing-mix-4-ps-marketing/
Views: 21510 Marketing 91
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 59317 365 Careers
Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
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Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 29077 Prince Academy
Pricing Strategies in Marketing
 
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Explain in detail the following pricing strategies. - Cost Plus pricing - Penetration Pricing - Skimming or Creaming - Variable Price method - Cost Plus Pricing: Cost plus pricing is the most common and simple pricing strategy. As per this strategy the price is determined by calculating the sum of the cost of production and appropriate profit. However, this strategy does not stress on the optimum utilization of all available resources. This strategy completely depends on the manufacturing estimates. Costs associated with manufacturing are calculated to - Justify the planned capital expenditure - Calculate the cost of production for a new or re-designed product - Optimize the use of high cost areas. - The estimation is done by computing the factors like volume of resources, the cost associated with these resources and the duration for which these resources will be used. When it is required to justify the capital-expenditure, the depreciation and cash-flow analysis is done using accounting methods. Advantages: The information required to calculate the price i.e., amount of expenditure and the desired profit is readily available. It is simplest strategy as the price is computed just by adding all the cost incurred and the desired profit. As the information used is with the company itself, it can immediately take corrective measures by analysing the facts if it sees an increase in expenses. Disadvantages: The base for estimating the pricing is to consider the demand in the coming days. This method does not take this factor into account. This is a biggest drawback. As this method does not consider the competitors strategies to determine the pricing, companies depending completely on this method might fail. As this method considers the sunk cost and does not take opportunity cost into account there is a possibility of overestimating the price. In addition to this, the personal bias need to be added to the product. - Penetration Pricing: This strategy requires the price to be set to a value lower than the market price. This is usually done to acquire new customers. The whole idea is that the customers will switch to the new brand due to the lower prices. This is a short-term strategy and is usually used to increase the market share or sales volume rather than to incur huge profits. Once the required market share is achieved the prices are increased to regular values. Advantages: The market share and sales volumes are increased in a short term and before the competitors notice and react. Increases the goodwill among the customers who switch to this product. They intern refer the product to other customers and thereby contributing to the increased sales volumes. It increases the efficiency by introducing the cost control and cost reduction pressures right from start. Due to the lower price competitors hesitate entering into this area. Stock turnover is increased throughout the distribution channel. This method generates very critical and important enthusiasm and support in the channel. Disadvantages: The customers expect that the price will stay lower for the coming days and the company might be branded for its lower price. As a result, it becomes difficult to increase the prices in future. It is also possible that some of the customers will only stay with the product as long as the prices are low and they immediately switch to other brands as soon as the price is increased. It is not yet clearly determined whether it will be effective if the prices are increased suddenly or if they are increased over a period of time. Due to very small profit margin, the companies can not stick to this strategy for a longer term as it might result in losses for the company. Note: To overcome these disadvantages companies adopt a slightly modified version of this strategy where in they do not reduce the price initially. In this case they provide good discounts to the customers initially. This works as the customers do not have expectation that the price will be lower for a longer term. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 3500 Eduxir
Marketing: Pricing
 
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Marketing: Overview of price and pricing.
Views: 42301 Brian K. McCarthy
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 82925 Intellectual Indies
Pricing - Stanford Strategic Marketing of High Tech and Clean Tech
 
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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
Views: 13828 Tony Seba
Pricing Strategies
 
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Introduction to pricing strategies as part of the marketing mix.
Views: 4995 Prof. Michael Netta
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 14404 365 Careers
Marketing Strategy | Pricing Strategies | External Pricing Factors | Chapter 10
 
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Marketing Strategy : Management Technology Based Marketing | Pricing Strategies | External Pricing Factors | Chapter 10; Introduction (00:00:19) Price (00:00:20 - 00:01:08) Price is set for two main reasons - : 1) Profit Oriented 2) Non - Profit Oriented Pricing Strategy and the Marketing Mix (00:01:09 - 00:02:27) *Promotion - How much money is set aside for promotion * Place - How is the product going to be distributed * Product - are production costs likely to increase External Pricing Factors and Internal Pricing Factors (00:02:28 - 00:04:09) External Pricing Factors * Supply * Market Demand * Competitors * Government - Internal Pricing Factors (It is based on Production Cost , Promotion , Distribution.) Pricing Strategies (00:04:10 - 00:09:30) - There are three main types of Pricing Strategies - : 1) Cost - Based Pricing - This Occurs when an Organization calculates the cost of a product, then adds a percentage mark up (profit)to it and sells at that price 2) Competition Based Pricing - This Occurs when a product's price is based on the competitor's prices not your own costs or consumer demand for the product 3) Value Based Pricing - This occurs when an organization sets its prices based on the consumer's perception of the value of the product. Pricing Strategies for New Products (00:09:31 - 00:12:05) These are o two types - : a) Market Skimming Pricing * Organisations aims for high price b) Market Penetration Pricing * Organisations aims for low price Strategies for Adjusting Pricing (00:12:06 - 00:18:20) * Discount Pricing (It can be classified into different categories for example Cash Discounts , Quantity Discounts , Trade Discounts etc.) * Psychological Pricing (Occcurs according to the Psychological Pricing) * Promotional Pricing (It can be small Packaged Products or product can be offered at a low price) * Segmented Pricing (It can be further categorised as - Location Pricing , Customer Segment Pricing , Time Pricing) * Geographical Pricing (It is because not all regions has the same social , economic Status) * International Pricing (Different Countries or Places will have different prices for the same product) Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 1409 Edupedia World
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Marketing Mix    Price
 
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Video on Pricing strategies - Higher Business Management
Views: 68 D Heaney
Product Line Pricing  | 5 Minute Series | NTA UGC Net Commerce & Management
 
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#UGC #NET #Commerce #Management Check out our courses here - https://courses.everstudy.co.in/s/store Download the app here - https://play.google.com/store/apps/details?id=com.spayee.everstudy.reader In this 5 minute series especially designed for Net / Set Commerce & Management aspirants, we are going to regularly cover some of the very important topics relevant for our examination in a precise and to the point manner. In this video we have discussed about the topic Product Line Pricing Free Mock Test for UGC Net Commerce -https://courses.everstudy.co.in/s/store/courses/description/Free-Mock-Test--UGC-Net-Commerce Free Mock Test for UGC Net Management -https://courses.everstudy.co.in/s/store/courses/description/Free-Mock-Test--UGC-Net-Management Test Series for UGC Net Commerce 2019 - https://courses.everstudy.co.in/s/store/courses/description/UGC-Net-Commerce-Test-Series-New-Syllabus-2019 Test Series for UGC Net Management 2019 - https://courses.everstudy.co.in/s/store/courses/description/UGC-Net-Management-New-Syllabus--Test-Series Video Course on New Topics in Net Commerce 2019 - https://courses.everstudy.co.in/s/store/courses/description/New-Topics-in-Syllabus--Net-Commerce 1500+ Unitwise Past MCQ Course for UGC Net Commerce - https://courses.everstudy.co.in/s/store/courses/description/Unitwise-Past-Papers-Solved To access free content on UGC Net Commerce Examination visit our website - https://www.everstudy.co.in/ To download PDF of this video and for regular updates join our telegram channel - Telegram - http://t.me/everstudy Find us on Facebook - https://www.facebook.com/everstudyclasses
Views: 1328 Everstudy Classes
pricing strategies
 
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Pricing Strategy Definition Example Penetration Pricing Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. Skimming Pricing The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. Competition Pricing Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher Some firms offer a price matching service to match what their competitors are offering. Product Line Pricing Pricing different products within the same product range at different price points. An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits. Bundle Pricing The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder? This strategy is very popular with supermarkets who often offer BOGOF strategies. Psychological Pricing The seller here will consider the psychology of price and the positioning of price within the market place The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy. Premium Pricing The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, Porsche etc. Optional Pricing The organisation sells optional extras along with the product to maximise its turnover. T This strategy is used commonly within the car industry as i found out when purchasing my car. Cost Based Pricing The firms takes into account the cost of production and distribution, they then decide on a mark up which they would like for profit to come to their final pricing decision. If a firm operates in a very volatile industry, where costs are changing regularly no set price can be set, therefore the firm will decide on their mark up to confirm their pricing decision. Cost Plus Pricing Here the firm add a percentage to costs as profit margin to come to their final pricing decisions. For example it may cost £100 to produce a widget and the firm add 20% as a profit margin so the selling price would be £120.00 4ps marketing mix brand marketing strategy brand strategies brand strategy branding marketing strategy branding strategies branding strategy business and strategy business level strategy business plan pricing strategy example business strategies business strategy business strategy examples business strategy model business strategy template by product pricing strategy communication strategy communications strategy example marketing strategy example of a marketing strategy example of marketing plan example of marketing strategy example of pricing strategy examples of marketing strategies examples of marketing strategy examples of pricing strategies hotel marketing plan marketing and sales strategies marketing and sales strategy marketing communication strategy marketing communications marketing communications strategy marketing mix marketing plan marketing plan example
Views: 4137 Mr. Advertiser