For a magazine that has lasted one-fourth as long as the United States, its way of covering history has changed much over the years. About the book: https://www.amazon.com/gp/product/0802713831/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0802713831&linkCode=as2&tag=tra0c7-20&linkId=1b35a0022b011ed940947508f84dc11d
Each issue is still an eclectic collection of articles on the people, places, and events from the entire history of the United States. Today, there is mention of television shows and Web sites, and a greater diversity of articles such as Harvard professor Henry Louis Gates' recent article, "Growing Up Colored," about life as a young boy in segregated West Virginia.
Some historians have criticized the magazine for what they say is a lack of seriousness. Reviewing David McCullough's book on John Adams in The New Republic, Sean Wilentz stated that during the 1950s, "[Bernard] DeVoto's style of seriousness [was] eclipsed by the more journalistic and sentimentally descriptive style of American Heritage, whose influence is everywhere." Wilentz claimed that McCullough and film maker Ken Burns followed the American Heritage style: "popular history as passive nostalgic spectacle" marching "under the banner of 'narrative'". The magazine's editor at the time, Richard Snow, replied that "this magazine has never taken an overly sentimentalized or simplistic view of the past" and that American Heritage is "a magazine addressed to a lay audience and thus it has the usual fixtures—columns, picture stories, and so forth—and a variety of topics, some of greater consequence than others... but that it publishes many historians "whose work nobody has ever called simplistic, or sentimental, or undemanding.
Numerous articles in American Heritage have later been expanded into bestselling books, including:
Barbara W. Tuchman's three-part series on Gen. Stillwell in 1970, beginning with "A Yankee Among The War Lords", that was later published as Stilwell and the American Experience in China, 1911-45, which won the Pulitzer Prize for General Nonfiction in 1972.
Walter Lord's 1955 article "Maiden Voyage: The first and last trip of the 'unsinkable' Titanic", that became the bestselling A Night to Remember, which was made into a movie.
Laura Hillenbrand's 1998 article, Four Good Legs Between Us, that became the 2001 book, Seabiscuit: An American Legend and the 2003 film, Seabiscuit, which was nominated for the Academy Award for Best Picture.
In addition to running four to six articles, American Heritage's regular features include
History News - news and happenings in museums, historic sites, movies
Civil War Chronicles - letters, military reports and other first-person accounts of the war 150 years ago
Heritage Travel - guides to what to see in historic American areas
Now on the Web - what's happening on their Web site
Letters to the Editor - readers' letters
My Brush With History - readers' own stories about incidents in their lives that have some interesting historical significance
Some things included annually
A travel issue
Overrated/Underrated, which features fresh perspectives from a variety of contributors on standards
Great American Place Award, a periodic special issue that features an in-depth article on a historic American city or region
During the early 1960s, American Heritage sponsored a series of popular military board games produced by the Milton Bradley Company.